Manager, Global MarTech Product Manager

Location: New York

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

Job Description Estée Lauder Companies (ELC) is looking for a strategic and experienced Manager, Global Mar Tech Product Owner to join our Global Mar Tech team. This team is responsible for developing and managing the technology platforms and capabilities that power owned and earned media experiences across social, creator, influencer, and UGC ecosystems globally. As part of the Global High Touch Experience team, Mar Tech plays a critical role in enabling impactful, consumer-centric experiences that drive engagement, brand awareness, creator partnerships, and measurable business outcomes across digital  this role, you will lead product strategy and execution across owned and earned media capabilities within the Product Management organization, part of the Omnichannel and Consumer Technology team.

You’ll collaborate with engineering, infrastructure, enterprise data, analytics, social, creative, and marketing partners—as well as regional and global business teams—to evolve the technology ecosystem supporting creator management, UGC activation, social listening, content performance measurement, and cross-channel engagement initiatives.

Role Objectives Define product vision and strategy:
Outline the long-term goals and direction of the product in line with corporate initiatives (e.g. modernization) and division goals.

Develop and maintain product roadmaps:
Create a prioritized plan for rollouts, future product features and releases.

Determine which features to focus on based on business objectives

Develop, implement, and maintain production timelines across multiple departments.

Understand business needs and translate them into detailed technical requirements for engineering assignment.

Collaborate closely with engineering, other product teams, brand, and 3PP in the development, QA, and release of products.

Balance resources to ensure success for the entire organization.

Operationalize & Educate:
Develop product positioning and messaging approach for launches using multi-layered communication formats supported with accessible documentation.

Monitor and analyze product performance:
Track key metrics and identify areas for product improvement.

Qualifications Key Skills Deep domain expertise in Commerce, particularly in beauty retail and affiliate marketing, with strong knowledge of industry players, trends, and best practices

Proven leadership across the full product development lifecycle, from strategy through execution

Extensive stakeholder management experience within complex, matrixed, and international environments

Strong grasp of digital marketing platforms, content ecosystems, audience engagement strategies, and performance optimization approaches

Skilled in applying human-centered design principles to create user-focused product solutions

Data-driven decision-maker with hands-on experience using analytics tools and interpreting consumer behavior

Exceptional communication and collaboration skills, with the ability to translate between business and technical stakeholders and lead empowered teams

Preferred Qualifications Bachelor’s degree (or equivalent) in product management and owned/earned media strategy + measurement

Previous experience with social/UGC processes and best practices

Demonstrable knowledge of digital advertising ecosystems and social and creator platform ecosystems

Experience with custom integrations and commerce technical stacks

Experience with Facebook Business Manager, Tik Tok Business Center Pay Range:

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