Head Of Marketing - Luxury Concierge Medicine

Your Role:
Build the Growth Engine for a Brand People Talk About

PrimaryMD is a concierge primary care and longevity practice redefining what medicine feels like. Our members pay $18,000 a year for a real physician partner - unhurried visits, advanced diagnostics, and a care team that proactively builds their longevity plan. We operate in New York and San Francisco, we're founder-led and built on our own revenue - no investors to answer to - and our SoHo flagship opens this fall.

Here’s the interesting part: we've grown almost entirely by word of mouth - deliberately. We built the product, the physician team, and the member experience first, and let our members do the talking. That foundation is set. Now we're ready to build the engine.

That’s the job. You'll be our first marketing leader, reporting directly to the CEO, with a mandate to own the entire function: brand, paid, email, PR, partnerships, events.

Location: Hybrid, New York City - in office 3-4 days a week (Hudson Yards today; our SoHo flagship opens this fall), and out in the city for events and partnerships Reports to: Founder & CEO Team: Agency and freelance partners from day one; full-time hires as the engine scales Compensation: $,000 base, commensurate with experience

Build the Member Growth Machine This is the mandate everything else serves. Twelve months in, marketing reliably delivers new members every month at an acquisition cost we understand - paid, email, partnerships, and referrals all converting and all measured. You’ll launch and optimize Google and Meta campaigns, build the funnel analytics, kill what doesn’t work fast, and scale what does.

Own the Brand, End to End You’re the guardian of PrimaryMD’s brand identity. Working from our brand book and our voice - PACI:
Personalized, Accessible, Caring, Inspiring - you’ll make sure every touchpoint, from an Instagram post to the SoHo lobby to a member email, delivers the same message: empathy powered by precision, luxurious without being cold, credible without being clinical.

Run Partnerships & PR Build the relationships that build the brand: collaborations with the wellness, fitness, hospitality, and lifestyle brands our members already love; in-person events worth dressing up for - press that positions our physicians as the voices of concierge longevity care. You’ll select and manage PR agencies rather than waiting on them - you know what a good agency relationship produces and how to demand it.

Own Email & Lifecycle Marketing From the first touch to the member renewal, you own the email strategy - prospect nurture, newsletter, member communications cadence - and the CRM discipline behind it.

Lead the Agency Roster Our AEO/SEO agency reports to you from day one. You’ll set their targets, hold them accountable, and add (or cut) agencies and freelancers across creative, paid, and PR as the numbers dictate. You spend every dollar like it’s yours, because we run on our own revenue and it effectively is.

Launch So Ho Our flagship opens this fall in one of the most visible retail neighborhoods in the world. It’s your first big campaign moment - the events, the press, the partnerships, and the paid support that turn an opening into a statement.

By Day 90. You’ve diagnosed the funnel, locked the brand foundations, launched first paid campaigns on Google and Meta, and the email engine is shipping. The SoHo opening plan is yours and it’s in motion.

By Month 6. At least two channels are producing members at a cost we understand. The agency roster is performing or replaced. Our name is starting to come up in rooms we’re not in.

By Year 1. Marketing is a member growth machine - a predictable, measured engine sitting alongside word of mouth. The playbook is documented and ready to travel to the next market.

• Luxury services fluency is required. You’ve marketed high-ticket services - not products - to affluent, discerning customers, and you understand that trust is the product. Luxury hospitality and private members clubs, premium wellness and boutique fitness, concierge or executive health - that’s the…