Global Demand Generation Manager

Location: New York

Demand Generation Manager

 This role is hybrid for NYC or Boston. All other locations are not being considered at this time.

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- About Git Guardian

 Git Guardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston. Among our early investors who saw our market value proposition, are the co-founder of Git Hub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in Git Guardian who raised its series C early 2026. Git Guardian helps enterprises close credential-based breach paths.

It finds secrets wherever they live, prioritizes remediation based on rich context, and prevents new exposure across code, systems, and AI. The Git Guardian platform is already used by more than 600K developers worldwide and by 50 of the fortune 500!

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- About your team and your mission

 This is a high-impact individual contributor role at the center of Git Guardian's pipeline engine. You'll sit within the Revenue Marketing team, working directly alongside the Demand Generation leadership, the VP of GTM based in New York, and the BDR team to turn market interest into qualified pipeline.

 Git Guardian operates internationally. North America is our largest market, and we also have strong traction in western and northern Europe. Your work will span both geographies — building programs that reach enterprise security buyers wherever they are.

 This is not a program management role. You'll be expected to own campaigns end-to-end: build them, launch them, measure them, and improve them. You'll be close to the data and close to the revenue motion.

 Your main responsibilities:

 Campaign execution & optimization

 - Plan and run multi-channel demand generation campaigns across paid digital (Linked In, Google, programmatic), content syndication, webinars, and outbound email programs
 - Own campaign performance: track spend efficiency, conversion rates, and pipeline contribution; iterate quickly based on what the data tells you
 - Manage paid media budgets at the campaign level — optimize bids, audiences, and creative to hit CAC and pipeline targets

 Account-Based Marketing

 - Build and execute ABM programs targeting F500 and mid-market enterprise accounts, in close coordination with Sales and Rev Ops
 - Develop account lists, targeting logic, and personalized messaging for named account campaigns across key verticals
 - Measure ABM program impact on account engagement, pipeline creation, and deal velocity

 Lead generation & nurture

 - Design and manage lead nurture flows that keep prospects engaged from first touch to SQL
 - Define handoff criteria and SLAs with the BDR team; ensure marketing-sourced leads are qualified and followed up effectively
 - Continuously improve lead scoring and segmentation to increase conversion across the funnel

 Reporting & insights

 - Own your pipeline number: report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution
 - Surface insights from campaign data to inform future investment decisions and share learnings with the broader marketing team

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- About you

 Here's what we consider essential for success in this role:

 - Solid B2B marketing experience, with a meaningful portion in demand generation or growth marketing
 - Proven, hands-on experience running paid digital campaigns (Linked In Ads, Google Ads, programmatic) — you've managed budgets, tested creative, and optimized for pipeline, not just clicks
 - Experience executing ABM programs targeting enterprise accounts — you understand the difference between account engagement and lead generation
 - Proficiency with a marketing automation platform (Hub Spot, Marketo, or equivalent) — you build and manage workflows, not just use them
 - Data-driven mindset: you're comfortable in a spreadsheet, know how to attribute pipeline to campaigns, and can explain what's working and what isn't
 - Experience working closely with Sales…