Audience Development Manager, Vanity

Vanity Fair holds a mirror to society by celebrating the best of global culture and investigating the forces that propel it. Pop culture can be profound and current affairs can be ridiculous. Our cast of characters is wide-ranging, wildly diverse, always exceptional, and quite often, with great style. In every medium, Vanity Fair harnesses the tensions of modern life.

Location:

New York, NY

Audience Development Manager, Vanity Fair

Vanity Fair is looking for a creative and thoughtful media talent to join our audience development, production, and operations team. The ideal candidate will understand how to reach readers and audiences across channels, and be capable of executing strategy by working across departments. The audience development manager will collaborate closely with Vanity Fair’s Director of Audience and Digital Operations and the audience development team to implement strategies for newsletters and audience growth, on both daily and broader levels.

This person will also act as a liaison between the VF audience development team and out-of-brand departments within Condé Nast, including the central newsletters, product, advertising operations, analytics, global partnerships, and consumer marketing teams. The audience development manager will help shape and champion Vanity Fair’s voice and perspective. The ideal candidate will understand how to execute business, operational, and editorial tasks in ways that advance VF’s creative strategy.

The person in this role will act as a central hub in the VF newsroom, so the ability to effectively communicate and collaborate with multiple stakeholders is essential. The successful candidate will be a fast learner and problem solver, with demonstrated experience working to deliver exceptional editorial projects within a tight timeline. While not essential, past experience liaising with product development teams and some familiarity with digital advertising is a plus.

This role is based in New York City and reports to the Director of Audience and Digital Operations.

• Work with editors, producers, and the audience development team to grow subscriptions, page views, and engagement across core VF subject areas, including Hollywood, arts & culture, technology, politics, style, and royals
• Devise and execute audience growth strategies for VF newsletters in close collaboration with the Director of Audience and Digital Operations and the Condé Nast newsletters team
• Master the homepage and become an expert at translating the sophistication and distinction of Vanity Fair to web and newsletter environments
• Work with consumer marketing and advertising operations teams to fulfill sold newsletter campaigns
• Collaborate with associate producers to build and publish newsletters, index pages, and article pages in ways that grow the VF audience
• Work closely with Condé Nast product development partners to help commission site and app improvements and bring them to fruition
• Build relationships with editors and writers and help translate audience strategy into tangible steps in the editorial process
• Pitch Vanity Fair reporting to external distribution channels, including Apple News
• Build syndicated stories from VF Italy, France, and Spain to help extend the brand’s global reach
• Understand on a granular level every performance metric used to evaluate Vanity Fair’s growth strategy, and how to manage those levers across site, search, and newsletters
• Translate analytics and data insights into methods to proactively optimize content for audience growth
• Collaborate with the edit, art, and social departments on promoting longform features, which are core to VF’s editorial strategy across platforms
• Seek out global audience…