Head of Acquisition

• Own and operate all paid channels (Google, Bing, Meta, and future channels including Tik Tok, Linked In, Reddit, programmatic) with hands‑on day‑to‑day management of campaigns, bids, budgets, and structure.
• Build and maintain a proprietary AI‑augmented workflow stack — custom GPTs, n8n/Make automations, anomaly detection scripts, and bid management tools — that compounds efficiency over time.
• Drive full‑funnel attribution by implementing server‑side CAPI, offline conversion imports, and a closed‑loop measurement model connecting paid spend to Lead → MQL → SQL → closed‑won revenue.
• Lead a systematic creative testing program (30–50 net‑new ad variants/month on Meta), briefing creative resources and iterating on performance data with structured test‑and‑learn frameworks.
• Collaborate with product/web on landing page strategy and conversion rate experimentation tied directly to paid traffic outcomes.
• Build and own a daily reporting dashboard and blended performance reporting (CAC, MER, LTV ratios) that gives the CMO and CFO real‑time visibility into paid efficiency.
• Identify and graduate new paid channels from small‑scale tests to scaled spend, with a clear framework for channel qualification and budget reallocation.

Requirements

• 7+ years of hands‑on performance marketing experience managing $5M+/year in paid spend, with direct ownership of campaigns — not oversight of an agency.
• Hands‑on ownership of at least 2 of Google Ads, Meta Ads, or Bing Ads at $300k+/month each, with verifiable results and account‑level examples you can walk through.
• Verifiable AI integration in your daily workflow — Claude code expertise, custom GPTs, agents, n8n/Make automations, Python/JavaScript scripts, or equivalent — you can demo your actual stack, not just describe it.
• SQL or warehouse‑level data fluency (Big Query, dbt, Looker, or similar) — you can write a query, build a dashboard calculation, and define your own attribution logic without waiting on a data team.
• B2B or B2B2C SaaS background with a strong inbound‑motion understanding — you know what an MQL is, how lead quality degrades, and how to connect paid spend to pipeline metrics.
• True IC operator mindset — you want to be in the accounts, building the tools, and shipping the work, not managing people who do those things.

Core Competencies

Demonstrates extensive expertise in performance marketing with a focus on managing significant paid media budgets and implementing advanced AI‑driven workflows. Proficient in data fluency and attribution modeling to optimize marketing strategies and drive revenue growth.

Highest‑signal resume keywords

• Performance Marketing Management
• AI Integration and Automation
• SQL Data Fluency
• B2B SaaS Marketing
• Creative Testing and Optimization

ATS Optimization Keywords

Hard Skills

• Google Ads
• Meta Ads
• Bing Ads
• Python
• Java Script
• SQL
• Big Query
• Looker
• Anomaly Detection
• Attribution Modeling

Soft Skills

• Analytical Thinking
• Collaboration
• Problem Solving
• Creative Mindset
• Ownership

Industry Keywords

• B2B
• B2B2C
• Inbound Marketing
• Lead Qualification
• Closed‑Loop Measurement

Tools & Technologies

• N8n
• Make
• Custom GPTs
• Bid Management Tools
• Reporting Dashboards