Senior eLearning Course Developer

About the ANA

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.

We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

New York City

The ANA provides many benefits to its members, including best-in-class training led by the Marketing Training & Development Center (MTDC). As a Senior eLearning Course Developer, you will be a key contributor to this training by helping to advance and innovate the on-demand training program which currently includes over 100 courses, certificate programs, and a certification program. This role is a full-time hybrid (position based in the New York, N.Y. headquarters).

The following are the primary responsibilities for this position as an instructional designer and course developer:

• Building, redesigning, and/or updating SCORM compliant courses using course authoring tools, primarily Storyline 360, RISE, and other platforms (e.g., Hey Gen) that use AI to generate content and course videos
• Refining and building new supportive course development project processes and course templates
• Creating multimedia, visual/graphic design, and interactive course solutions
• Supporting audio production, producing videos, and editing audio/video for course development
• Collaborating with instructional designer on the vision for eLearning courses and providing compelling learning experiences and outcomes
• Performing quality assurance (QA) and testing of courses prior to their release
• Collaboration with LMS administrator on testing, publishing, and launching of courses on the LMS and ANA website

• Identifying marketing industry learning needs and on-demand channel gaps for course design and development projects
• Identifying and working with subject matter experts on the on-demand course projects and keeping the course design and development pipeline filled on an on-going basis

• Refining supportive course design processes and templates for subject matter experts
• Following established eLearning design and development standards/guidelines, while continually enhancing them with innovative approaches
• Designing instructional materials with subject matter experts that will deliver engaging and interactive eLearning courses with multiple lessons, case studies, activities, knowledge checks, downloadable tools, and assessments
• Designing new microlearning courses and AI-generated course learning experiences
• Creating eLearning activities that provide practical learning application and enhance retention
• Developing storyboards, video scripts, and audio scripts for course development
• Applying knowledge of copyright and intellectual property guidelines for eLearning
• Collaborating with course developers on the vision for eLearning courses and providing guidance for compelling learning experiences and outcomes

• Building cross-functional partnerships and working with all project stakeholders internally and externally
• Continually evaluating user feedback and working to ensure all instructional materials are consistent and up-to-date and redesigning/updating course content when needed
• Maintaining well organized project documentation and folders with all content and course assets
• Providing customer support help as needed for member, registration, course, and LMS inquiries
• Other eLearning instructional design and development responsibilities as deemed necessary for the business

• Bachelor's degree plus a minimum 5-7 years of experience developing eLearning courses (including microlearning) in Storyline 360, RISE, and platforms that provide AI-generated content and course…