Localization Strategist

About Amplify

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high‑quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes.

Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit

The Localization Strategist plays a critical role in Amplify’s evolving customer experience model, providing consultation and services that lead to deep product adoption and impact, including program customization/contextualization; the development of additional assets and reports; and direct‑to‑leader and teacher knowledge and skills development. This role is part of a pioneering group of talented team members who will set the stage for Amplify’s long‑term customer engagement model.

Individuals in this role will be creative, entrepreneurial, and reflective– identifying and codifying successful practices in real time.

This role will be strategically embedded directly within schools and districts, engaging throughout the school year and during summer planning, helping educators and leaders reflect on their practices and supporting their effective use of Amplify’s platform and instructional materials. You will serve as a consultant, coach, and content developer: partnering with curiosity, developing people, customizing content, and continuously reflecting.

The Localization Strategist partners closely with educators, instructional leaders, and internal teams to bridge the gap between product design and classroom practice. This role is highly collaborative and works across Customer Experience, Product, Sales, and Design to both support customers and inform product design, ensuring our Amplify products best meet customer needs.

• Provide high-impact, on‑site and virtual consultation and support, ensuring successful initial implementation, continuous adoption refinement, and ongoing program customization across schools and districts.
• Serve as a deep product and platform expert, delivering high‑impact, embedded instructional coaching and modeling of effective use of digital tools to educators and administrators on how to effectively use, customize, and integrate Amplify tools into their instructional practice.
• Partner directly with instructional and school leaders to identify implementation needs, troubleshoot challenges, and develop tailored supports that drive strong outcomes.
• Deploy into customer environments during critical moments (e.g., back‑to‑school, mid‑year implementation) to provide high‑impact, hands‑on support.
• Maintain strong ownership and follow‑through across all customer engagements, proactively tracking commitments and leveraging systems to communicate progress and prioritize support across multiple schools and priorities.
• Exercise strong professional judgment to navigate complex customer contexts, consistently modeling effective usage, balancing hands‑on support with capacity‑building, and serving as a trusted Amplify ambassador.

• Collaborate cross‑functionally with Customer Success, Sales, Product, and Design teams to align on customer needs, proactively sharing key learning, customer insights, and documented feature requests/bugs to inform product iteration and…