Principal Product Manager Social & Community

Principal Product Manager — Growth, Social & Community

New York, NY, United States

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics is building a connected ecosystem where fans can move across Betting & Gaming, Collectibles, Live, Fan App and more, powered by a single identity, a shared loyalty system, and common product experiences.

We are looking for a senior product leader to build the social and community layer of that ecosystem. This is a growth job. One fan meets us across our products and is alone in all of them. We pay to acquire them four times and we work to keep them four times. The room to grow inside what we already own is bigger than anything more media spend or an additional vertical would get us.

Social is how we connect it. Fandom is a group activity and our products treat it as a solo one. Profiles, friends, groups, sharing, competition and status are the mechanics that bring acquisition cost down, carry a fan from one product into the next, and give people a reason to come back that isn't another push notification.

The other half of it is knowing who the fan is. We know who someone roots for, what they collect, what they've sat through as a fan. That turns a cross-sell into recognition, and it lets us answer a moment in one product with something real from another. It's a network of fans who are known and connected to each other organically.

You will own social end to end: the thesis, the roadmap, the mechanics, the growth numbers and the gamification layer that sits on top.

Today our products are social in name only. Fans arrive alone, play alone, and leave without having met anyone. Every vertical acquires and retains its own users, discovery runs on merchandising slots rather than on what a fan's friends are doing, and identity mostly resets at every front door a user enters here. The result is separate funnels where there should be one network.

As the product leader for Growth, Social & Community, you will:

Define where ecosystem growth comes from and which social mechanics unlock it

Build identity and public profile as a real product

Create acquisition loops that come out of the product itself

Turn shared experience into a retention mechanic the whole ecosystem benefits from

Make the value of a social lever measurable enough to fund

Your work will directly affect blended acquisition cost, cross-product penetration and retention, Fanatics ONE membership and engagement, and the rate at which fans move from their first product into their second and third.

Own the growth thesis and the roadmap

Write the point of view: where the growth comes from, which social mechanics get us there, what each one is worth, and the order to build them in.

Keep a live read on where consumer social is going and what it means for us.

Build acquisition that doesn't come out of the media budget

Invite, referral and friend discovery built into the product rather than sitting next to it.

Sharing that fans actually want to do, which means moments worth sending rather than a share button bolted on

Social surfaces that put Fanatics in front of people who aren't customers yet

Connect the ecosystem through identity and the social graph

Identity and a public social profile built as a real product: who someone is across verticals, who they root for, what they…