Senior Manager, Social Media Content

Overview

Fanatics Betting & Gaming is looking for a Senior Manager, Social Media Content to scale Fanatics Sports book’s social presence into a category-defining destination. You’ll be goaled on how you accelerate momentum across the brand’s social channel ecosystem, driving reach, engagement, and followers through a steady cadence of social content and activation that demands attention and engagement. This role requires a true leader and a doer who sets a high bar for compelling brand storytelling and is willing to create, edit and publish content with speed and precision.

The ideal candidate runs social newsrooms, turns trends into brand moments, measures what matters, tracks performance, learns fast, and continuously optimizes for impact. We’re looking for someone who lives and breathes sports and culture, with a sharp editorial POV and understanding of daily sports narratives and how our community thinks, talks, and shares.

What You’ll Do

• Own what goes out on Fanatics Sports book social media channels, including Tik Tok, Instagram, Facebook, X, Reddit, Discord, and You Tube.
• Maintain a content calendar across all channels, providing consistent communication and visibility on the publishing plan at daily, weekly, and monthly checkpoints.
• Proactively plan, produce and execute content that entertains and generates strong organic reach.
• Partner closely with internal and external Social Creative Team to improve our content and test bold ideas, balancing creative insight and brand tone with quantitative analysis.
• Partner closely with the Influencer & Talent Team to identify, engage and execute highly engaging and entertaining concepts with a range of talent spanning niche creators to campaign-headlining celebrities and athletes.
• Represent and secure what each channel needs to be successful in national and local campaigns, mentoring other functional teams on what works on social.
• Ensure content meets legal and regulatory compliance requirements through direct partnership with internal teams.
• Work closely with the Director, Social Media to develop/influence paid media strategies supporting campaigns.

• You have a true entrepreneurial streak. You love building-from-scratch, experimenting, and pushing ideas forward, without waiting for direction.
• You thrive on creative problem-solving and see constraints as prompts for better, smarter work.
• You carry a deep sense of responsibility and pride in everything you touch, and you hold yourself to a high bar.
• You’re endlessly curious about new platforms, tools, and cultural shifts, and you naturally explore what’s emerging before others even notice it.
• Creativity fuels you. You’re always chasing new angles, formats, and storytelling ideas that make work feel fresh and alive.
• You see social as a playground of possibility and feel energized by its pace, unpredictability, and constant opportunities to try something new.
• You inspire people through your passion, resourcefulness, and determination.

• 7+ years experience of demonstrated success driving social strategy and execution for major consumer brands or sports publishers, with a proven track record of growing communities over time.
• Expert knowledge of Tik Tok, Instagram, Facebook, X, Discord, Reddit, and You Tube, with an emphasis on the nuances of each platform’s features and the unique needs and behaviors of each platform’s users.
• Strong production acumen. You know how to get things made, with experience partnering with creative teams, both internal and agency, to effectively brief, deliver feedback, and project manage.
• Excellent copywriting skills and attention to detail, with proven experience translating brand visual identity, voice and tonality to social.
• Experience working in social media content and performance management systems, such as Sprinklr.
• Experience successfully collaborating with influencers and creators on behalf of a brand or business.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse audiences and build relationships.
• Knowledge of paid advertising and business tools available on Tik Tok, X, Meta, and You Tube.
• Prior experience in sports, with a deep understanding of contemporary American pro sports leagues and gameplay.
• Knowledge of current trends, regulations, and best practices in the betting and gaming sector is a plus.
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. Salary Range: $157,000 to $200,000 (salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). For information about our benefits, please visit