Vice President, US Gaming & Creators

Overview

SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rights holders, media platforms and fans by leveraging a global network paired with decades of experience and entrepreneurial spirit. As a market leader with customer centricity and vast data intelligence at its core, SPORTFIVE leads the sports business into the future through its digital solutions and aims to be the most progressive and respected partner in sports.

SPORTFIVE is one of the largest global sports marketing agencies, with 1,200 local experts based in 15 countries active in football, golf, e-sports, motor sport, handball, tennis, American football, World Cup, Olympics and many more.

Job Title:

Vice President, US Gaming & Creators

Primary

Work Location:

New York, NY strongly preferred. Remote candidates may be considered for the right experience.

SPORTFIVE is seeking a senior leader to head our US Gaming & Creators business, responsible for driving revenue growth, leading client strategy, and managing a high-performing team.

This role will oversee the US-based gaming team and work closely with Global Gaming, US Commercial Sales and Brand Advisory, and other international teams to develop and execute integrated partnership strategies across gaming, esports, and creator ecosystems.

The VP will play a critical role in:

• Growing existing client partnerships
• Driving new business development across all facets of gaming and creators
• Leadership & Team Management
  • Lead and develop the US Gaming & Creators team, setting clear goals and driving performance
  • Foster a collaborative, high-accountability culture aligned with global gaming strategy
  • Partner closely with US and Global Gaming leadership to align priorities, products, and go-to-market approach
• Revenue Generation & Business Development
  • Own and drive revenue growth for the US Gaming & Creators business
  • Identify, pursue, and close new business opportunities across brands, publishers, and platforms
  • Lead the full sales lifecycle: outreach, pitch development, negotiation, and deal execution
  • Build and maintain a strong pipeline of opportunities within the gaming and esports ecosystem
• Identify, pursue and develop new rights hold and creator representation targets to build and diversify the current portfolio
• Serve as a senior lead on key client relationships, ensuring high-quality delivery and long-term growth
• Partner with account teams to expand existing partnerships through new solutions and upsell opportunities
• Act as a strategic advisor to clients on gaming, esports, and creator-led activations
• Cross-Functional & Global Collaboration
  • Collaborate with Global Gaming and international teams to develop scalable products, narratives, and sales materials
  • Work closely with US Commercial Sales to integrate gaming into broader brand partnerships
  • Work closely with US Brand Advisory to develop new retainer and fee-based consulting client opportunities
  • Support RFI/RFP responses, ensuring competitive and high-quality submissions

• 12-15 years of experience in gaming, esports, sports marketing, or related media/entertainment sectors
• Proven track record of driving revenue growth and closing high-value partnerships
• Deep understanding of gaming, esports and creator ecosystems, including sponsorship and media opportunities
• Experience leading or managing teams, with a focus on performance and development
• Strong relationships with senior-level brand decision-makers and/or industry partners
• Experience presenting to executive-level stakeholders (internal and client-facing)

• Experience working across global organizations or international markets
• Strong understanding of integrated marketing, content, and digital media offerings
• Familiarity with CRM tools (e.g. Salesforce) and pipeline management

• New York, NY-based candidates preferred; remote arrangements may be considered for highly…