Senior Casino Social Ads Strategist

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Betting & Gaming is seeking a results-driven Senior Social Media Planner / Buyer (OC) to lead paid social planning, buying, execution, and optimization for the Online Casino business. This role will be responsible for building and managing performance-driven paid social campaigns that support casino acquisition, activation, engagement, and efficient payback.

The ideal candidate is a hands‑on paid social expert with strong creative instincts, analytical rigor, and the ability to operate in a fast‑moving casino environment shaped by product launches, promotional calendars, player segments, and state‑level priorities. This individual will partner closely with the Director of Social, agency partners, platform representatives, Casino Marketing, Creative, Brand, Product, Analytics, Compliance, and Finance.

• Own day‑to‑day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Casino.
• Develop paid social media plans that align with casino goals, state priorities, game launches, promotional calendars, partnerships, and customer lifecycle initiatives.
• Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, Tik Tok, Snap, X, Reddit, and emerging social platforms.
• Optimize campaigns against OC‑specific goals including new depositor growth, redeposit behavior, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
• Partner with Creative, Brand, Casino Marketing, and Product teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for casino social creative.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive‑ready readouts.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, game themes, promotion messaging, and platform betas.
• Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Social Media Associate Buyer on campaign trafficking, reporting, pacing, QA, and optimization tasks.
• Monitor competitor activity, casino creative trends, product seasonality, platform trends, and audience behavior to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC paid social portfolio.

• 5+ years of experience in paid social media buying, digital media planning, performance marketing, or a related role.
• Strong hands‑on experience with Meta Ads Manager, Tik Tok Ads Manager, Snap Ads, X Ads, Reddit Ads, MMPs, analytics tools, and paid social reporting dashboards.
• Demonstrated ability to manage performance budgets…