Director, Audience Development

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal Global TV Distribution (GTVD) is responsible for the sales and distribution of NBCUniversal product to all forms of television and streaming platforms in over 200 territories across the globe. This includes a rich library of more than 6,000 feature films and 170,000 television episodes, including current and classic titles, non‑scripted programming, sports, news, animation, long‑form and short‑form programming, and locally produced content from around the world.

The Director of Audience Development will define and lead the strategy to grow audiences and maximize revenue across NBCUniversal’s portfolio of wholly owned social and digital channels on You Tube, Facebook, Snapchat, and Tik Tok. This is a highly commercial role, requiring a strong entrepreneurial mindset and a proactive approach to identifying new revenue opportunities, optimizing content performance, and scaling audience growth across platforms.

A core focus of the role will be the management and expansion of a portfolio of conflict‑driven daytime talk shows (including Jerry Springer, Maury, Steve Wilkos, and Karamo), leveraging deep content libraries to drive engagement, monetization, and long‑term audience growth across platforms. This role is accountable for delivering annual revenue targets set by GTVD, ensuring the portfolio is optimized for monetization, platform performance, and audience scale.

• Overarching responsibility for the programming of You Tube, Facebook, Snapchat and Tik Tok channels across the portfolio of conflict‑driven daytime talk shows.
• Lead a team of Associate Content Producers to deliver on Ad‑Supported Video on Demand (AVOD) team commercial goals, and lay a framework of management best practice for lead managers to follow.
• Explore ways to expand and develop the portfolio of internally run channels to increase ultimate revenue share.
• Report insights to and create presentation decks for internal and external stakeholders.
• Collaborate with sales teams to assist in the pitching of direct ad‑sales campaigns.
• Produce best practice and training guides for new starters.
• Set a high standard for ongoing optimization of titles, descriptions, and keywords maximizing SEO potential.
• Macro analysis of AVOD data, including You Tube analytics and other data sources.
• Ensure channels adhere to You Tube best practice, NBCU company policy and quality/brand requirements.
• Remain consistently up to date with You Tube and other platform developments, trends and training.

• Bachelor’s degree or higher in digital marketing, marketing, media or other related fields.
• At least ten years’ You Tube channel management…