Programming Strategist (Optimization Nat Geo en Español YouTube

Job Posting

Title:

Programming Strategist (Optimization National Geographic and en Español You Tube) Req :

Job Description:

The National Geographic Programming Strategy team owns the planning and scheduling of our National Geographic content across platforms, including linear, nonlinear, DTC and You Tube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats. From linear and nonlinear television to Disney+, You Tube and beyond, our team crafts the release strategies that connect our content with the largest possible audience across all platforms.

The team is the ultimate curators, platform strategists and slate planners for National Geographic content from the Walt Disney Company.

Job Summary:

The Programming Strategist leads day-to-day management and optimization of National Geographic’s You Tube channels, including NG Brand and NG en Español, driving content execution, publishing, and performance growth. This role partners cross-functionally to ensure effective distribution and alignment with platform strategy, leveraging You Tube analytics and creative tools such as Premiere and Photoshop to deliver data-driven, high-performing content across You Tube channels.

• Content Production & Execution
  Optimize content, metadata, and thumbnails across You Tube channels, aligning with brand performance and best practices.
  Enter all information required for upload/metadata flow for titles, descriptions, metadata, tags, chapters, thumbnails, and end screens to You Tube.
  Ensure accuracy, quality control, and timely delivery of all published content.
  Support execution of content plans defined by the Programming Strategy team.
• Channel Operations & Maintenance
  Manage daily channel operations, including homepage curation, playlist organization, metadata updates, and link maintenance.
  Work with Operations to troubleshoot upload, content, or platform issues and provide feedback on tools and workflows.
  Serve as one of the key contacts for Operations, You Tube/Google partners, and internal stakeholders.
• Performance Monitoring & Optimization
  Monitor channel and content performance in partnership with Research teams.
  Track key metrics such as views, watch time, CTR, and retention.
  Apply performance learnings to improve thumbnails, titles, metadata, content packaging, publishing cadence, and testing of content formats and presentations.
• Content Optimization & Platform Best Practices
  Implement You Tube best practices across all uploads and channel experiences.
  Stay current on platform trends, algorithm shifts, and emerging features.
  Assist in testing and refining thumbnails, titles, and formats using performance insights.
• Cross-Functional Collaboration
  Partner with Programming, Operations, Production, Marketing, and Digital teams to execute content plans.
  Support promotional campaigns, tentpoles, and cross-platform initiatives.
• Audience & Platform Insights
  Monitor audience behavior, trends, and feedback to inform optimization decisions.
  Share observations and insights with the broader team to improve programming strategy.
• Platform Operations & Monetization Support
  Support technical workflows related to fingerprinting, content claims, monetization, and geo-filtering.
  Assist with implementation of platform features such as Shorts or Live initiatives.

• Experience:
  
  3+ years of experience managing and growing a major legacy brand's You Tube channel, with You Tube certification a plus, and an established editorial voice.
• Native-level fluency in Spanish required. Candidate must be able to both write and speak Spanish.
• Platform Expertise:
  Expert in digital content optimization, monetization, You Tube Studio/Analytics, growing an online community, SEO and/or copywriting, and You Tube best practices.
• Strategic & Creative:
  Ability to translate complex trends into actionable content strategies; skilled at collaborating with creative teams.
• Experience working with or within established brand guidelines for a globally recognized media company, including maintaining tone, visual style,…