Director of International Player Development

Job Responsibilities

The Director of International Player Development (Property) is responsible for effectively marketing, evaluating, recruiting, establishing and maintaining a professional relationship with assigned house players and developing new business. Knows and ensures adherence to department and company policies, procedures, internal controls and government regulations. This position is eligible for an incentive program determined by management. This position will be measured and evaluated based on the contribution of the financial growth, specifically revenue gained through relationship marketing of high worth players.

License Level: This is a gaming level position. The position has access to player data, is involved in gaming related activities and has the ability to provide promotional incentives, free play and free bet and Nothing in this description shall be interpreted to give this position the ability to make discretionary decisions or develop and implement policies that will have long term impact on gaming operations.

Essential Duties / Core Competencies

• Ensures the highest level of Customer Service is given to guests at all times.
• Sells and promotes property using pertinent and appropriate offers, property amenities, special events and promotions that drive property visits.
• Increases player core revenue by personal networking and telemarketing.
• Makes management level financial decisions and is responsible for customer profitability.
• Clearly understands the 360-degree view of the player, and how specific player attributes and metrics can be strategically leveraged to drive incremental business while maintaining profitability.
• Understands how promotional incentives can affect house advantage for both basic strategy players and skilled players alike.
• Achieves personal and department goals as determined by management.
• Regularly reviews activity reports sent from the property and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions.
• Maintains a high profile at outside events, targeting potential high worth guests.
• Resolves problems, questions, or concerns from high worth guests.
• Work with internal departments to maximize guest satisfaction of high worth guests while meeting property goals.
• Work with other marketing departments to ensure proper reinvestment in high worth guests, including comping and gifting to high worth players.
• Ensure the safety, security, and confidentiality of high worth players as well as other guests and employees.
• May represent the Company, including spokesperson at events or promotions, entertainment and Company sponsored events both on and off property.
• Actively seeks new players through networking.
• Actively increases the worth of their coded players.
• Achieves all assigned CRM, Special Event and Hotel booking goals.
• Must have a comprehensive understanding of player ratings systems and complimentary guidelines consistent with normal industry standards.
• Must have a proven track record developing new premium players within a high-volume casino resort.
• Must have an established player following.
• Must have a comprehensive understanding of player tracking systems.
• Must be fully conversant with complimentary guidelines consistent normal industry standards.
• Must be able to perform each of the essential functions satisfactorily.
• Must have proficient computer skills.
• Attends all necessary meetings.
• Performs other tasks as assigned.

Work/Educational Experience

• Must be at least 18 years old and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.

• BA/BS in marketing or a related field preferred.

• Five (5) years’ experience in a player development capacity in a large-scale gaming operation.

Essential Requirements

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical and…