YouTube Content Producer

Who We Are

Fallen Media is a next-generation studio building hit original formats for Tik Tok, You Tube, and emerging platforms. Our shows reach tens of millions weekly, from Street Hearts and What’s Poppin’ with Davis to a growing slate of social-first shows. We’re now aggressively expanding into premium You Tube formats and are looking for a rockstar long-form social producer to get us there.

This is a full-time, on-site role for a social-first, long-form producer located in the New York City Metropolitan Area. In this role, you will partner with our You Tube lead to build and scale a slate of breakout, non-scripted You Tube series.

This is not a “You Tube manager” role; it is a format-creator, show runner-mindset role. You may come from TV development, reality, documentary, unscripted, social content, or creative studio worlds.

Your job:
Invent, launch, and optimize hit You Tube formats that can scale to millions of views per episode and become long-running franchises. You’ll partner closely with our talent, creators, production teams, and company leaders to shape the next era of Fallen Media Originals.

• Develop new unscripted/reality You Tube formats from concept to pilot to full series.
• Build repeatable, scalable format engines (e.g. challenge shows, game-based formats, docu-style, live, social experiments).
• Lead creative development: treatments, pitch decks, beatsheets, story design, and pilots.
• Oversee production across pre-pro, shoots, and post to ensure pacing, tone, and storytelling that maximizes retention.
• Collaborate closely with producers, editors, talent, and creators throughout execution.
• Use performance data (CTR, retention, watch time) to refine formats and guide programming decisions.
• Identify and cast high-potential hosts/creators for new series.
• Help shape the creative and programming strategy for new You Tube channels across Fallen Media.
• Continuously monitor cultural trends and translate them into high-opportunity new shows.

• 3+ years of experience telling social stories
• Background in unscripted, reality, formats, or digital storytelling — TV development, documentary, branded content, or social video are all relevant.
• Experience developing or executing repeatable, franchise-ready formats.
• Strong creative instincts around pacing, stakes, humor, emotional payoff, and audience hooks.
• Ability to lead like a show runner, owning the vision from idea to delivery.
• Deep understanding of internet-native storytelling and youth culture.
• Comfort working in fast, iterative environments where shows evolve weekly.
• Required:
  
  format brain, creative leadership, exceptional taste, and a  doer  mentality.
• Not required: prior You Tube experience.
• $70,000 - $85,000 (based on qualifications and experience)
• Retirement Plan
• Unlimited Paid Time Off