Events Associate

Job Title Events Associate

Job Description People Inc. is seeking an Events Associate to support the planning, development, and execution of the Food & Wine Classic in Aspen, Food & Wine Classic in Charleston, and additional events within the Food events portfolio.

Reporting to the Senior Director of Events, this role will support key event work streams and special initiatives from planning through on-site execution, while serving as a lead for guest-facing experiences across both events. Responsibilities will span attendee communications, registration, customer service, on-site guest operations, and other initiatives that shape how consumers experience the events.

The ideal candidate is a hands-on event operator with a strong hospitality mindset who can move comfortably between big-picture thinking and detailed execution. They are proactive, highly organized, collaborative, and energized by both identifying ways to improve an experience and building the plan to make it happen.

Hybrid 3x a week- (New York)
In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results
40% Event Planning & Management:
Manage assigned event work streams and initiatives from initial planning through on-site execution and post-event wrap-up.

Responsibilities include:

Lead assigned event work streams independently, developing project plans, timelines, budgets, and operational requirements.

Coordinate across internal teams, venues, vendors, production partners, and other external stakeholders to move projects forward.

Manage timelines and deliverables, proactively identifying risks, dependencies, and solutions.

Develop and manage run-of-shows, operational plans, and other event documentation as needed.

Support site visits and broader planning priorities across Aspen and Charleston.

Travel to and work on-site at both events, taking an active role in event execution and problem-solving.

Lead additional event products or special initiatives based on annual priorities and team needs.
30% Guest

Experience:

Serve as a key lead for the attendee experience across Aspen and Charleston, partnering with event leadership and cross-functional teams to create thoughtful, seamless, and memorable guest experiences.

Responsibilities include:

Champion the attendee perspective throughout the planning process and identify opportunities to improve the guest journey.

Lead the implementation of approved guest experience improvements from planning through execution.

Own key on-site guest experience work streams, including pass pickup, guest flow and queue management, way finding, guest-facing signage, and on-site hospitality.

Lead the operational experience for seminar registration and seminar access, identifying opportunities to improve the process for attendees.

Partner with the team to ensure a thoughtful consumer experience across evening events, including arrival, check-in, flow, way finding, and other attendee-facing touchpoints.

Support VIP and staff hospitality programs, including materials, arrival, and on-site experience.

Use attendee feedback, customer service trends, and on-site observations to identify pain points and recommend improvements.

Identify opportunities to elevate the attendee experience through new ideas, technologies, and relevant industry best practices.
30% Guest Communications, Registration & Customer Service:
Manage the communications, registration tools, and support guests need to confidently prepare for and navigate the event.

Responsibilities include:

Develop and execute the post-purchase attendee communication journey, including confirmation communications, seminar registration reminders, Know Before You Go communications, FAQs, schedule updates, and other event information.

Manage attendee-facing website content and information, coordinating updates with internal teams and external website partners.

Partner closely with Marketing to ensure a seamless transition from the pre-purchase consumer journey to the post-purchase attendee experience.

Support the day-to-day relationship with ticketing and registration platforms, including setup, attendee-facing functionality, testing, and quality assurance.

Manage customer service inquiries and coordinate responses and escalations across internal teams as needed.

Monitor recurring questions and areas of confusion and translate those insights into improvements to…