Annuities General Manager

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.

Today, we work with over 1,000 RIAs that collectively represent more than $2.6T in assets under management across two products — Flourish Annuities and Flourish Cash — and with our recent acquisition of Sora Finance, we’ll be adding a lending offering in 2026. Headquartered in New York City, we are an independently‑operating, wholly‑owned subsidiary of Mass Mutual Life Insurance Company.

Read on if you are interested in joining a small, highly‑collaborative, rapidly‑growing startup—backed by the support and stability of a Fortune 500 company.

You are an experienced, highly commercial leader with experience working in a start‑up environment or with a start‑up mentality. You have a proven track record of delivering results and have a passion for doing things that have never been done before. You have experience leading high performing teams and are skilled at getting your team to perform at their best, yet you are always willing to dig into the details when necessary.

You are excited to lead an innovative, disruptive, technology‑driven insurance platform as part of a rapidly growing, fast‑paced Fin Tech startup.

You are an extremely skilled communicator, both verbally and in writing, and your excellent people skills make you a natural relationship builder. You are organized and can manage multiple work streams in parallel while continuously prioritizing what’s most important. You excel both in strategy and operations, and you’re able to help business lines scale. You are a high‑output, self‑motivated self‑starter, able to learn fast and execute while also thriving within a collaborative, team‑oriented environment.

You are highly accountable and motivated by the opportunity to build a massive business and disrupt a legacy part of financial services.

Hundreds of billions of dollars in annuities are sold in the United States each year, yet adoption in the RIA space is almost zero. In 2024, we launched Flourish Annuities to address this challenge, leveraging a technology‑driven insurance desk to bring annuities to the independent RIA space. As the General Manager of Flourish Annuities, you will lead Flourish Annuities and will be responsible for the overall commercial success of the business line.

You will manage a small but growing team, inclusive of Operations, Sales, and Partnerships, and will work cross‑functionally with Flourish’s existing RIA Sales, Relationship Management, Client Support, Marketing and Product teams to drive success for the business line as a whole. You will set the strategic direction for the business line and provide day‑to‑day oversight of the business to ensure Flourish Annuities continues to grow and achieves commercial success.

Working closely with your team and key leaders across the organization, you will ensure operational excellence and an extraordinary client experience.

• Lead and provide strategic vision for the Flourish Annuities business line, working closely with the Flourish Operating Committee (OC) to define key revenue and growth objectives while ensuring your team is set up for success
• Manage and build a small but growing team across Operations, Sales, and Partnerships, ensuring the team operates as a high performing and highly engaged unit
• Through your team and in partnership with Flourish’s existing Marketing and Sales organizations, define a go‑to‑market and potential channel expansion strategy, educate RIA firms on the benefits of annuity products and the value proposition of Flourish Annuities, assist in the development of educational content, collaborate on sales messaging, and support pitches, presentations, and rollouts as needed
• Provide ultimate oversight of Flourish Insurance Agency, which manages end‑client relationships, reviews and approves applications,…