Strategic Finance Senior Manager Marketing

Strategic Finance Senior Manager, Marketing Finance

We are looking for a highly motivated and analytical Strategic Finance Senior Manager to support Zocdoc’s paid and brand marketing teams.

In this role, you will partner with marketing and marketing analytics leadership to drive growth and improve investment efficiency through advanced analytics and actionable insights.

• Leading strategic finance support for Zocdoc’s performance and brand marketing teams by owning forecasting, reporting, modeling, and business case development.
• Partnering closely with marketing and marketing analytics to establish frameworks/benchmarks for measuring and scaling investments, pressure‑testing attribution and incrementality, and translating performance into actionable recommendations.
• Driving accountability and efficiency across marketing investments by tracking performance against targets, identifying risks and opportunities, challenging assumptions and investment roadmaps, and supporting trade‑off decisions to optimize ROI and marginal returns.
• Partnering with marketing and marketing analytics leadership to support strategic planning processes, helping to prioritize initiatives, evaluate investment decisions, and ensure alignment with company growth and profitability goals.
• Building financial models and business cases to evaluate strategic initiatives, including new channel launches, creative investments, and market expansion opportunities.
• Developing and maintaining driver‑based financial forecasts for revenue, marketing spend, and key performance metrics, ensuring models are accurate, scalable, and decision‑useful.
• Monitoring performance against forecasts and targets, proactively identifying variances and translating insights into clear recommendations for stakeholders.
• Preparing materials for senior leadership that synthesize complex analyses into clear, actionable insights.
• Supporting ad‑hoc analyses and cross‑functional projects to inform key business decisions and strategic initiatives.
• Improving financial processes, tools, and reporting to enhance efficiency, scalability, and clarity of insights.

• 8+ years of total experience in a highly analytical role such as strategic finance, FP&A, analytics, investment banking, private equity, or consulting.
• 5+ years of experience in strategic finance, analytics, or an otherwise comparable role in a fast‑paced environment.
• Experience partnering with marketing, growth, and/or marketing analytics teams to evaluate channel performance, inform roadmap and investment decisions, and operate in test‑and‑learn environments.
• A strong understanding of marketing and growth metrics (e.g., CAC, LTV, ROAS), with the ability to assess performance in contexts with imperfect attribution and evolving measurement frameworks.
• Advanced proficiency in Excel and modeling best practices as well as strong analytical skills; experience with BI tools (e.g., Looker, Tableau) is a plus.
• A strategic mindset with exceptional problem‑solving skills and the ability to manage through ambiguity.
• Excellent communication and presentation skills, with the ability to distill complex financial concepts into clear and actionable insights for diverse audiences.
• Strong influencing and collaboration skills, with the ability to work effectively across functions and levels of the organization.
• Experience in technology, healthcare, and/or consumer marketplaces (a plus).

• Flexible, hybrid work environment at our convenient Soho location.
• Unlimited Vacation.
• 100% paid employee health benefit options (including medical, dental, and vision).
• Commuter Benefits.
• 401(k) with employer‑funded match.
• Corporate wellness program with Wellhub.
• Sabbatical leave (for employees with 5+ years of service).
• Competitive paid parental leave and fertility/family planning reimbursement.
• Cell phone reimbursement.
• Catered lunch every day along with beverages and snacks.
• Employee Resource Groups and Zoc Clubs to promote shared community and belonging.
• Great Place to Work Certified.

Base salary offered is determined by a number of factors, including the candidate’s experience, qualifications, and skills. Certain…