Asset & Wealth Management, Marketing: Head of Equity Marketing, Vice President

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients.

Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long‑term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients.

Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long‑term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading efforts to drive our global equity business forward. The VP will partner with investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse product‑related insights across content creation, digital marketing, paid media, social media, analytics and design to create end‑to‑end campaigns and programs in service of new product launches and the broader commercial objectives of the business.

• Marketing implementation:
  Develop and lead execution of strategic marketing plans to build awareness and affinity for AM's investment capabilities.
• Product narrative:
  Ensure value propositions and messaging pillars are infused through all product marketing assets.
• Launches and campaigns:
  Develop and lead implementation of marketing plans around new product/fund launches, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought‑out, impactful and quantifiable product‑specific marketing campaigns, leveraging a range of channels and tactics to maximize effectiveness.
• Collateral:
  Create and develop product‑specific marketing collateral (emails, presentations, premier publications, etc.) in partnership with AM's design team.
• Product calendar:
  Map out a coordinated product‑specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.
• Measurement and reporting:
  Collaborate with Marketing Technology team to synthesize end‑to‑end reporting and measurement of day‑to‑day and campaign‑related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
• Risk management:
  
  Maintain strict adherence to regulatory and procedural guidelines for all…