Provider Activation Specialist

At Violet, we’re on a mission to create more human, person-centered healthcare. We all deserve to be cared for by clinicians and care providers that understand our identities as well as our clinical needs. We’re looking for a Customer Success Lead to join our mission of humanizing healthcare.

Violet is the first platform that measures and improves provider networks’ ability to deliver truly personalized care. We work with care delivery organizations and health plans to benchmark their network’s capacity to support patients across diverse identities and risk factors—including LGBTQIA+ communities, people with disabilities, rural residents, veterans, BIPOC individuals, and more.

When gaps are identified, we provide evidence-based education that sharpens clinical skills and raises the standard of care.

We believe every patient deserves care that feels affirming, relevant, and deeply attuned to who they are. Violet pinpoints where providers are today and supports their growth through meaningful, skill-building education. The result: providers who feel confident in the room and patients who feel seen and understood.

Prior to building Violet, the founding team spent years building digital health companies like Oscar and Iora. The team has built and shipped the first-ever health equity platform and is already serving numerous health plan and care delivery customers, including United Healthcare, Meridian, One Medical, UCare and more.

We’re looking for a Provider Activation Specialist to support Violet in onboarding and engaging our customers and their network of providers.

As Provider Activation Specialist, you’ll be at the front lines of Violet’s mission: ensuring that we maximize Provider Activation + Engagement. You’ll work directly with our Care Delivery and Health Plan customers to activate their teams + networks — building and executing our outreach strategy to providers and provider organizations to drive provider activation. You will be responsible for not only developing our activation strategy, but executing it - including calls, emails, marketing and text campaigns.

Additionally, the Provider Activation Specialist will help support Provider Engagement once Providers are on the platform.

This is a cross-functional, client-facing role that blends communication, strategic thinking, and operational execution. You will work directly with clients to partner on activation timelines and roadmaps and our Violet’s Marketing and Product teams to ensure Violet continues to build enhancements that support our provider goals.

Lastly, this role will require some technical expertise. The Provider Activation specialist should have experience with Hubspot. They should also know how to build, manage, and track outbound activation campaigns. This role will also require some data analysis - including analyzing large excel roster files and building dashboards (in excel, posthog, etc.) to track success.

You’re a champion for the customer and enjoy building scalable systems and processes to ensure that we provide proactive support which exceeds customer expectations. You’re highly analytical - with both quantitative and qualitative data. You’re technically minded and able to quickly learn and manage new systems and technologies including Hub Spot and our internal admin tools.

Knowledge of the healthcare industry is preferred. After all, we’re working to fix the existing broken system.

Provider Activation & Onboarding

• Own the provider onboarding strategy for and funnel for Violet.
• Execute the strategy.
  • Run provider call and text campaigns
  • Build and launch email and marketing campaigns
  • Partner with customers to leverage internal communication teams
• Manage provider roster files from clients and work to maximize onboarding percentage.
• Track conversion metrics and be accountable for provider activation goals (e.g., % onboarded per customer).
• Develop and refine onboarding strategies in partnership with Ops, Product, and Marketing.
• Provide feedback on onboarding collateral and flows; collaborate on improving provider activation rates.
• Influence product and…