Area Rare Cardiac Specialist; ARCS - Manhattan, NY

Role Summary

Area Rare Cardiac Specialist (ARCS) is responsible for executing ATTR-CM disease awareness with appropriate healthcare stakeholders in the Manhattan region, working closely with the Cardiac Account Specialist to ensure seamless patient interactions along the patient journey. The role reports to the Area Business Manager. The ARCS will develop in-depth territory business plans, collaborate with colleagues to execute plans to accelerate new patient starts through increased disease state awareness, and utilize approved marketing resources to educate customers and build relationships.

Location:

Manhattan, NY (Lower Manhattan, Upper East Side, Upper West Side, Upper Manhattan).

• Account Planning Collaboration
  • Prioritize customer opportunities and projects to maximize impact; leverage data sets and stakeholder input to inform optimal decision making via the target lists provided
  • Develop territory business objectives (business plans) and define key performance metrics aligned to brand objectives, meeting/exceeding goals via prioritized customer target lists
  • Maintain active customer profiles, plans and data sets via company planning resources
  • Continually evaluate and refine call planning to optimize schedule based on local territory factors such as access, geographic span, collaborative commitments, and customer alerts via targets identified via prioritization per ABM direction
• Hybrid Execution / Advanced Selling Skills
  • Utilize advanced selling skills and approaches (e.g., PSSF)
  • Understands complex selling environment within each local market the ARC is overlaid to support
  • Utilize approved brand messaging via PSSF to align with customer priorities; tailor messaging based on segment and/or individual customer needs
  • Appropriately adapts messaging in complex selling environment
  • Partners with customers to connect Pfizer resources and services to better meet the needs of their patients
  • Grow and maintain relationships with appropriate stakeholders and decision makers
  • Build an in-depth understanding of local market factors and customer landscape
  • Possess an in-depth expertise in the ATTR-CM disease area, the diagnostic procedures related to ATTR-CM and related diseases, and the Vyndamax clinical profile (as appropriate)
  • Educate customers on the ATTR-CM disease in order to raise disease awareness
  • Educate customers on the diagnostic procedures (through approved messaging/resources) related to ATTR-CM to support patient identification and treatment
  • Demonstrate brand value proposition as a solution to customer and patient needs (per indications)
  • Implement approved marketing educational programs across customer segments and present approved materials to deliver value added messaging in a compelling and compliant manner where applicable/appropriate
  • Demonstrate change agility in the ever-changing marketplace/landscape; effectively cope with change and decide to act without having all the details
• Coordination
  • Coordinate with other customer facing teams to elevate the customer experience
  • Coordinate with other Subject Matter Experts where, when, & how appropriate to accelerate our internal approach to meet our customers needs
  • Coordination primarily with the CAS’ that the ARCS prioritized target lists overlay and with the Rare Disease ROC (Cross Functional Account Team) Members where/when appropriate/compliant (i.e. Key Account Managers) per CAS/ARCS coordination
• Demonstrates Business Acumen
  • Proactively gathers insights from customers and understands the impact of changing market dynamics. Connects insights gathered from different customers to anticipate business opportunities / threats across local markets
  • Demonstrate an in-depth understanding of all available market/customer data by utilizing available reports and applying insights in local planning
  • Act decisively by prioritizing resource utilization to meet customer needs
• Professional Development
  • Pursue individual learning opportunities and look for ways to build, challenge, and add value in current assignments
  • Understand and manage own interpersonal strengths and limitations and recognizes how others are responding to their behaviors
  • Be coachable and committed to…