VP, Strategic Accounts - DTC & HCP

Health Central is a leading health experience company connecting patients, caregivers, healthcare professionals, and life sciences brands through trusted content, high-value audiences, data-driven insights, and innovative, personalized engagement solutions.

Our core consumer properties, including Health Central, Patient Power, and The Body, reach millions of patients and caregivers across the U.S., while Oncology News Central, Med Central, and The Body Pro  engage healthcare professionals across key therapeutic areas spanning chronic and rare diseases, as well as cancer. Together, our properties create trusted health destinations where patients, caregivers, and healthcare professionals find answers, expertise, community, support, and validation.

Health Central is seeking a Vice President of DTC & HCP Sales to drive revenue growth across our consumer and healthcare professional portfolios.

This is a senior, hands-on sales role for an experienced healthcare media executive with deep relationships across pharmaceutical manufacturers and their agency partners. The VP will own a meaningful revenue target and be responsible for developing, expanding, and closing both DTC and HCP pharmaceutical business across Health Central’s established digital products and evolving capabilities.

The ideal candidate understands how pharmaceutical DTC and HCP media is planned, purchased, measured, and renewed; has strong relationships with brands and agencies; and knows how to translate client objectives into integrated programs that engage patients, caregivers, and healthcare professionals throughout the healthcare journey.

Health Central has transformed from a pure-play endemic publisher into a personalized health experience and technology company. As a result, our sales team is uniquely positioned to bring clients both proven, established media solutions and an expanding portfolio of social, influencer, data, and technology products. The right salesperson will inherit a strong portfolio of proven products and established client relationships they can scale quickly, while also having new, differentiated capabilities to open doors, expand accounts, and win net-new business.

• Own and deliver against an annual revenue quota across DTC and HCP business.
• Personally develop, manage, and close a substantial pipeline of pharmaceutical and healthcare advertising opportunities.
• Expand Health Central’s relationships across existing pharmaceutical accounts while opening new brands, therapeutic areas, and accounts.
• Scale relationships across media agencies, HCP agencies, investment teams, planning teams, and other key pharmaceutical marketing decision-makers.
• Build direct relationships with pharmaceutical manufacturers, including brand leaders, commercial teams, launch brands, and emerging biotech organizations.
• Identify opportunities earlier in the brand planning cycle and increase Health Central’s participation in annual planning, RFPs, and strategic client discussions.
• Identify opportunities to connect DTC and HCP strategies and expand client relationships across Health Central’s broader portfolio.
• Drive larger and more integrated commitments rather than relying solely on individual campaigns and RFP opportunities.
• Develop senior-level relationships with key pharmaceutical manufacturers and their DTC and HCP agency partners.
• Understand each client’s brand strategy, strategic objectives, patient journey, HCP engagement strategy, target audiences, competitive environment, and commercial objectives.
• Position Health Central’s capabilities around broader client and brand needs rather than individual media products.
• Maintain strong visibility within the pharmaceutical…