General Manager — NYC

Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.

Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.

Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They’re the standard we hold, the way we lead, and the reason our studios feel the way they do.

The General Manager is responsible for the overall performance of Jaybird's New York City studio. As the senior in-market leader, they will play a critical role in introducing Jaybird to a new market and establishing the studio as a leader within New York City's wellness community. The General Manager owns all aspects of studio performance, including guest experience, people leadership, sales, operations, financial performance, and community growth.

They are responsible for building a high-performing team, creating an exceptional guest experience, and developing strong local relationships that drive long-term business success. This role requires an entrepreneurial and hospitality-driven leader who thrives in fast-paced environments, leads from the floor, and takes pride in building something meaningful. They are highly visible within the studio, actively engaged with guests and team members, and constantly looking for opportunities to elevate both the experience and performance of the business.

• Own the overall guest experience strategy and execution within the studio, ensuring every guest interaction reflects Jaybird's commitment to Creating Amazement.
• Establish, maintain and continuously elevate hospitality standards across all guest touchpoints, from digital interactions and arrival experiences to post-class follow-up.
• Champion a hospitality-first culture where every guest feels welcomed, recognized, and genuinely cared for.
• Create an environment where guests feel a strong sense of connection, belonging, and community.
• Lead by example on the studio floor, consistently demonstrating the level of warmth, presence, and service expected from all team members.
• Foster a culture that views guest feedback as an opportunity to learn, improve, and deepen relationships.
• Ensure guest concerns are addressed promptly, professionally, and with empathy, always seeking opportunities to exceed expectations through thoughtful service recovery.
• Monitor guest feedback, reviews, retention, and referral performance, identifying trends and implementing action plans to continuously improve the guest experience.
• Identify opportunities to elevate the guest experience.
• Coach and develop team members to deliver consistent, proactive and memorable guest experiences that build community.
• Ensure studio presentation, cleanliness, and atmosphere consistently meet company standards and support guest experience.
• Lead service recovery efforts and manage escalated guest situations.
• Build genuine relationships with guests through consistent visibility in the studio and active engagement within the community.

• Build and develop a high-performing studio team.
• Recruit, hire, onboard, and develop Guest Experience team members.
• Create clear expectations and accountability for performance.
• Conduct regular coaching conversations and performance reviews.
• Develop future leaders within the studio.
• Create a culture of ownership, professionalism, and hospitality.
• Manage staffing levels to support business needs.
• Lead difficult conversations and performance management when required.
• Foster strong communication and collaboration across all studio teams.

• Own the commercial success of the studio.
• Drive membership sales, retention, utilization, and retail performance.
• Monitor and report…