General Manager - Nell

• Compensation: USD 250,000 - USD 325,000 - yearly

Nell Hotels is a collection of distinctive luxury hotels and residences united by a shared commitment to warm, intuitive hospitality, cultural connection and unparalleled access. Founded on the legacy of The Little Nell in Aspen, Colorado, the portfolio includes The Little Nell, Aspen’s only Five-Star, Five-Diamond ski‑in/ski‑out hotel; the Residences at The Little Nell; and The Nell New York, opening in 2027 as the first hotel within Rockefeller Center and New York City’s only Relais & Châteaux property.

At each Nell Hotels property, the guest experience is guided by four defining pillars: creating a sense of home, unveiling distinctive access, engaging with intention and sparking après‑energy. Rooted in the belief that true luxury is defined by familiarity, Nell Hotels creates deeply personal experiences that make guests feel welcomed, recognized and connected to the destinations they visit.

The General Manager of our flagship five‑star luxury property will lead a pre‑opening hotel from the ground up, defining the culture, assembling the team, and delivering an opening experience worthy of the brand's global prestige. This position requires deep expertise in luxury hotel operations, a proven record of driving measurable business outcomes, and a genuine passion for community engagement. This role serves as the face of the property to guests, ownership, civic leaders, and industry partners alike, setting the standard for excellence in every dimension of the hotel experience.

This position reports to the Vice President of Operations.

The salary range for this position is $250,000 - $325,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Applications for this position will be accepted until August 26, 2026.

• Lead all pre‑opening planning activities including timeline development, milestone tracking, and cross‑functional coordination across Rooms, F&B, Sales, Finance, HR, and Engineering.
• Recruit, hire, and onboard the full property leadership team; establish a culture of luxury service, accountability, and continuous improvement from day one in partnership with Talent Acquisition and Human Resources.
• Develop and execute opening marketing and PR strategy in partnership with the Sales & Marketing team; establish early revenue momentum, local partnerships, and brand awareness campaigns.
• Build productive relationships with contractors, vendors, local government, and brand representatives throughout the construction and soft‑opening phases.
• Establish all operational SOPs, service standards, and training programs aligned with brand requirements prior to opening.
• Coordinate soft‑opening events and VIP preview experiences to build community buzz and loyalty from the outset.

• Serve as the primary ambassador for the hotel in the local market; actively represent the property at civic, cultural, business, and charitable events.
• Develop strategic alliances with local officials, business leaders, tourism boards, neighborhood associations, and cultural organizations.
• Champion local sourcing, hiring, and partnership initiatives that reinforce the property's commitment to the community.
• Design and lead community‑facing programming, events, and sponsor ships that strengthen brand identity and drive local loyalty.
• Establish the hotel as a preferred venue for community gatherings, celebrations, and civic occasions through proactive outreach and relationship management.
• Identify and pursue cause‑related marketing and corporate social responsibility opportunities that align…