Senior Director, Head of Associate Relations

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking an experienced, strategic people leader to serve as Head of Associate Relations. This leader will own the enterprise strategy, governance, operating model, and transformation of the Associate Relations function. This role is critical to GEICO as it has direct influence and impact to while helping shape the broader associate experience.

The leader in this role will serve as a key enterprise partner connecting Associate Relations with strategy, insights and execution of broader organizational effectiveness, which might include workforce insights, and leadership capability. The ideal candidate brings meaningful Associate Relations or Employee Relations depth, broader experience across HR disciplines, and the ability to influence executives, lead organizational change, improve operating models, and connect workforce insights to business outcomes.

Hybrid, with an onsite presence of 3 days per week at our Bethesda, MD;
New York, NY;
Dallas, TX;
Tampa, FL; or Chicago, IL office.

Head of Associate Experience

The successful leader will strengthen the quality, consistency, and credibility of the Associate Relations function while helping GEICO better understand and address the conditions that shape the associate experience.

• Define and execute a multi-year Associate Relations strategy and roadmap aligned with GEICO's Associate Value Proposition, culture, business objectives, and the needs of a large, evolving workforce.
• Evolve the operating model across organizational design, governance, processes, decision rights, service standards, and escalation pathways.
• Modernize capabilities through technology, analytics, process improvement, and scalable frameworks that strengthen consistency, transparency, fairness, and operational excellence across business units and locations.

• Use associate concerns, investigations, feedback, and workforce data to identify emerging trends, risks, root causes, and opportunities.
• Translate qualitative and quantitative insights into actionable recommendations and sustainable solutions for business and People Group leaders.
• Monitor organizational health and connect individual concerns to broader opportunities to strengthen trust, engagement, accountability, leadership effectiveness, and workplace experience.

• Serve as a trusted advisor to executives and senior leaders on workplace concerns, leadership effectiveness, organizational risk, culture, and associate experience.
• Influence enterprise decisions and represent Associate Relations in executive discussions, transformation initiatives, and working groups, balancing associate impact, business objectives, culture, and risk.
• Build strong partnerships across Legal, Compliance, Operations, Communications, HR Business Partners, HR Operations, and the broader People Group to advance enterprise people strategies.

• Establish and oversee enterprise standards and decision frameworks for investigations, workplace concerns, policy interpretation, corrective action, and related processes.
• Ensure consistent, fair, defensible, and accountable application of policies and practices across the organization.
• Partner with Legal and Compliance to identify and mitigate workforce-related risks and prepare for evolving employment requirements and workplace expectations.

• Lead and develop a high‑performing Associate Relations leadership team grounded in sound judgment, collaboration, accountability, empathy, and continuous learning.
• Build manager and organizational capability through quality standards, coaching, and…