Senior Vice President, Creator Strategy & Relationships

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, Tik Tok, You Tube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Influential is seeking a highly experienced SVP, Creator Strategy & Partnerships to lead the company’s Creator Strategy & Partnerships team and oversee talent strategy, sourcing, recommendations, talent agency relationships and partnerships across client engagements.

This role serves as the senior leader responsible for how Influential identifies, evaluates, recommends, and secures talent on behalf of its clients. Leading a team of approximately 13 talent and creator partnership professionals, the SVP will establish the strategy, processes, and standards that guide talent selection across the organization — from early-stage new business opportunities through post-sale creator identification.

The SVP will play a critical role in new business, partnering with sales, strategy, and client leadership teams to develop strategic talent approaches and proxy lists during the pre-sale process and leading high-stakes client presentations that demonstrate Influential’s expertise, methodology, and differentiated approach to talent.

This leader will also serve as Influential’s senior expert for high-profile and celebrity talent opportunities, leading complex negotiations and advising clients and internal stakeholders on talent valuation, deal structure, usage, exclusivity, and partnership strategy.

Beyond campaign execution, the SVP will be responsible for identifying proactive, talent-led opportunities that deepen client relationships and generate incremental revenue. The role will maintain and grow Influential’s relationships across the talent representation ecosystem, ensuring the company has strong connectivity with leading agencies, managers, representatives, and emerging talent partners.

• Lead and manage Influential’s Creator Strategy & Partnerships team of approximately 13 professionals, establishing clear priorities, responsibilities, processes, and performance expectations across the function.
• Own the company’s overall approach to talent sourcing, strategy, recommendations, and partnerships across both pre-sale and post-sale client engagements.
• Oversee the development of strategic proxy lists and talent recommendations during the pre-sale process, ensuring proposed talent is aligned with client objectives, audience strategy, cultural relevance, budget, and campaign goals.
• Serve as the senior talent lead in high-stakes new business pitches and client presentations, articulating Influential’s talent methodology, marketplace expertise, sourcing capabilities, and strategic point of view to help win and grow business.
• Lead the post-sale talent recommendation function, overseeing the team responsible for developing, refining, and presenting creator recommendations to clients.
• Partner closely with strategy, sales, account, creative,…