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Senior Education Marketing & Enrollment Consultant
Job in
New York, New York County, New York, 10261, USA
Listed on 2025-12-02
Listing for:
Hurix Systems Pvt. Ltd
Full Time
position Listed on 2025-12-02
Job specializations:
-
IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
Location: New York
Overview
Objective:
Design and operationalize a learner acquisition engine for that attracts, converts, and retains the right-fit students through integrated marketing campaigns and optimized enrollment workflows.
- Brand & Messaging Alignment: Experience creating value-based messaging for public universities (affordability, transfer pathways, statewide reach).
- CRM Funnel Design: Expertise in mapping inquiry → application → matriculation journey and configuring workflows in Slate CRM or similar campus CRMs (Salesforce, Ellucian Recruit).
- Channel Strategy: Skilled in recommending spend allocations across paid search, paid social, employer/community partnerships, and earned media.
- Marketing Analytics: Ability to define KPIs (CPI, Conversion %, Yield) and design real-time performance dashboards.
- Campaign Planning: Develop integrated campaign calendars aligned with academic term and course launch timelines.
- Experience: 10–15+ years in higher ed enrollment marketing, preferably at a university system level or as a consultant serving public university clients.
- Technical Fluency: Familiar with Slate CRM, marketing automation tools (Hub Spot, Pardot, Marketo), and web analytics.
- Deliverable Orientation: Able to produce actionable Messaging Playbooks, Funnel Blueprints, 12-Month Marketing Plans, and Campaign Dashboards.
- Data-Driven Mindset: Strong focus on measuring ROI and optimizing media spend based on performance data.
150 to 180 hrs of work over 2 to 3 months.
Marketing, Enrollment & Communications (8–10 Weeks) – PurposeBuild a learner acquisition engine that attracts and converts the right students for each program.
Activities & Deliverables- Develop messaging that highlights value (affordability, transferability, statewide reach).
- Deliverable:
Messaging Playbook and campaign themes.
- Map inquiry → application → matriculation journey. Configure workflows in Slate CRM or campus CRMs.
- Deliverable:
Enrollment Funnel Blueprint with automation logic, lead scoring, and reporting dashboards.
- Recommend media spend across paid search, social, employer partnerships, and community channels.
- Deliverable: 12-Month Marketing Plan with launch timelines aligned to course go-lives.
- Define metrics (Cost per Inquiry, Conversion %, Yield Rate) and create real-time dashboards.
- Deliverable:
Campaign Performance Dashboard Template.
Position Requirements
10+ Years
work experience
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