Senior Manager, SMC Advertiser

Overview

Snap Inc is a technology company that believes the camera offers the greatest opportunity to improve the way people live and communicate. Snap empowers people to express themselves, live in the moment, learn about the world, and have fun together through its core products:
Snapchat, Lens Studio, and Spectacles.

We’re looking for a data‑driven and strategic marketing leader to join Snap as Senior Manager, Advertiser Acquisition. The role will own the end‑to‑end strategy, infrastructure, and execution of Snap’s advertiser acquisition engine, spanning both scaled digital marketing programs that fuel small business growth and a newly developed Account‑Based Marketing (ABM) approach to deepen engagement with mid‑market advertisers.

• Own Snap’s global advertiser acquisition strategy, driving growth across both small and mid‑size advertisers through performance marketing and ABM initiatives.
• Develop and scale ABM programs—define account segmentation, intent data strategy, and campaign architecture to identify and convert high‑value advertisers in partnership with BD.
• Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI.
• Create seamless acquisition‑to‑nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams.
• Collaborate with Product, Data Science, and Web teams to design conversion‑optimized advertiser experiences tailored to different segments and maturity levels.
• Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self‑serve and ABM‑driven channels.
• Identify and test emerging growth levers, including intent‑based data tools, targeted placements in relevant industry publications, and new acquisition platforms.
• Lead and mentor a high‑performing team, fostering a culture of experimentation, accountability, and measurable impact.

• Deep expertise in performance marketing, demand generation, and B2B acquisition across paid and organic channels.
• Proven experience building or scaling Account‑Based Marketing programs, including segmentation, data architecture, and campaign orchestration.
• Strong understanding of B2B buyer journeys, lead scoring, and funnel optimization from awareness to conversion.
• Analytical and technical mindset with the ability to translate data into strategy and investment decisions.
• Familiarity with marketing automation, CRM, and ABM tools (e.g., Marketo, 6sense, Demandbase, Salesforce, Hub Spot).
• Experience leading cross‑functional growth initiatives in collaboration with Sales, Growth Strategy, and Data Science.
• Exceptional communication and stakeholder management skills.
• Balance of creativity and rigor—blending testing, storytelling, and analytics to drive measurable results.

• BS/BA degree or equivalent years of experience.
• 12+ years in digital marketing, growth, or ABM roles, ideally within a B2B or digital advertising environment.
• Proven track record of managing acquisition programs that deliver measurable ROI.

• Master’s degree or MBA a plus.
• Experience leading ABM‑driven growth initiatives and integrating them with broader demand‑generation or BD pipelines.
• Hands‑on experience with marketing automation, CRM, and analytics tools (e.g., Marketo, 6sense, Demandbase, Salesforce, GA4, Looker).
• Demonstrated success driving customer acquisition through both scaled and account‑based motions.
• Passion for experimentation, innovation, and Snap’s mission to empower businesses through creativity and connection.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy:
We practice a “default together” approach and expect our team members to work in an office 4+ days per week.

Snap is proud to be an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color,…