Vice President Group Director, Brand Strategy

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

We’re seeking a visionary Vice President, Group Director of Strategy to lead the AI-powered future of CPG marketing. This role sits at the nexus of brand strategy, emerging technology, and AI, guiding Fortune 100 clients through the next era of content intelligence, consumer engagement, and digital commerce. A systems thinker with the instincts of a brand strategist, the rigor of an operator, and the curiosity of a technologist—someone who wants to shape the blueprint for how global CPG brands win in the AI era.

• Define the strategic vision and operating model for AI-enabled brand and commerce transformation across global CPG brands.
• Translate complex AI capabilities (GenAI, RAG, fine-tuning, model governance, testing, and data pipelines) into clear, actionable frameworks for CMOs, global brand teams, and cross-agency partners.
• Shape and govern end-to-end content systems, ensuring brand equity, trademark fidelity, and performance signals are consistently embedded in AI workflows.
• Partner with technology, product development, data science, creative, and media to build integrated roadmaps that align platform capabilities, consumer behavior, and business objectives.
• Lead strategic storytelling—crafting narratives, POVs, and frameworks that drive executive alignment and accelerate adoption of AI across regions and markets.
• Identify and unlock value pools across speed-to-market, cost eUficiency, operational design, and performance lift.
• Serve as senior advisor to C‑suite and global stakeholders, translating AI disruption into practical growth opportunities.

• 10+ years operating at VP level within strategy, brand leadership, digital transformation, or innovation roles.
• 2+ years of deep AI experience, including hands‑on strategy around GenAI platforms, data integration, governance, and cross‑functional activation.
• Proven ability to guide large, matrixed organizations (clients + agencies + technology partners) through high‑complexity change.
• Expertise in CPG behavior, retail ecosystems, digital commerce, and omnichannel brand expression.
• A strong POV on the future of AI‑driven marketing, with the ability to influence senior stakeholders and drive consensus across competing priorities.
• Exceptional storytelling, system thinking, and executive presence.

Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $156,560 - $246,330 annually. This is the pay range…