Sr. Analyst, Consumer Analytics; CRM Targeting

Sr. Analyst, Consumer Analytics (CRM Targeting)

Location:

New York, NY, US, 10018

Requisition : 911762
Position: Full-Time

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid‑range to premium segments. Our Shared Services Team accompany and enable others within the Essilor Luxottica collective to achieve its targets. They keep people and projects running smoothly, ensuring every part of the business is provided for and well taken care of.

The Sr. Analyst, Consumer Analytics will support and drive email, direct mail, SMS/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The role is accountable for the accuracy, timeliness, and consistency of all campaigns.

• Manage asset receipt and validation in workflow tool, internal campaign sign‑off, and timelines
• Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g. Oracle Responsys, ext. vendor via SFTP/API)
• Help ensure overall success of daily operations
• Contribute to targeting list production, workflow configuration, and operational execution for multiple Optical brands (e.g., LC, FE, TO, PV, TV) and SGH incremental campaigns.
• Actively participate in weekly production meetings with cross functional team members
• Set up email deployments including:
  • Creating A/B audience segmentation
  • Coordinating deployment timing in alignment with campaign schedules
• Produce audience list counts to support business sizing upon request for all communication channels (email, DM, SMS, digital targeting)
• Collaborate with other departments/partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed
• Run SQL queries for audience validation and assist with simple data checks to ensure targeting accuracy
• Perform routine QA steps, including verifying audience counts, checking suppression logic, and confirming deployment readiness
• Bachelor’s Degree in Marketing, Analytics, or related field
• 3+ Years of Experience
• Experience trafficking activities across multiple team members/functions
• Experience using a trafficking tool or production management software to coordinate activities
• Ability to problem solve and exercise critical thinking in a technical environment
• Must be able to work in a fast‑paced environment, ability to multi‑task while managing multiple projects from start to finish
• Strong project management, ability to prioritize one's day
• Great interpersonal skills; capable of supporting a team environment
• Detail & process oriented
• Proficient in targeting tool (Unica 12 preferred)
• Proficient in Microsoft Office
• Detail‑oriented
• QA email rendering and functionality
• Troubleshoot and resolve data related issue
• Perform data testing
• Circulate proofs for approval

• Experience with SQL
• Experience with Unica IBM 10/12
• Experience with Oracle Responsys

Pay Range: 81,132.

This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first‑class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Essilor Luxottica complies…