Sr. Analyst, Consumer Analytics; CRM Targeting

Sr. Analyst, Consumer Analytics (CRM Targeting)

Essilor Luxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer a high‑quality vision care product portfolio and build shopping experiences such as Sunglass Hut, Lens Crafters, and digital platforms.

The Sr. Analyst, Consumer Analytics will support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, coordinate the delivery of material/assets, and confirm required activities are completed to meet deadlines. The role is accountable for the accuracy, timeliness, and consistency of all campaigns.

• Manage asset receipt and validation in workflow tool, internal campaign sign‑off, and timelines.
• Create campaign target audience lists in IBM Unica 12 to be delivered across different platforms (e.g., Oracle Responsys, vendor via SFTP/API).
• Help ensure overall success of daily operations.
• Contribute to targeting list production, workflow configuration, and operational execution for multiple optical brands (e.g., LC, FE, TO, PV, TV) and SGH incremental campaigns.
• Actively participate in weekly production meetings with cross‑functional team members.
• Set up email deployments including:
• Creating A/B audience segmentation.
• Coordinating deployment timing in alignment with campaign schedules.
• Produce audience list counts to support business sizing upon request for all communication channels (email, DM, SMS, digital targeting).
• Collaborate with other departments/partners (e.g., IT CRM, TAB IT, Marketing, Compliance) to ensure technical data flows are working and processes are properly performed.
• Run SQL queries for audience validation and assist with simple data checks to ensure targeting accuracy.
• Perform routine QA steps, including verifying audience counts, checking suppression logic, and confirming deployment readiness.
• Generate proofs for approval.

• Bachelor’s Degree in Marketing, Analytics, or related field.
• 3+ years of experience.
• Experience trafficking activities across multiple team members/functions.
• Experience using a trafficking tool or production management software to coordinate activities.
• Ability to problem‑solve and exercise critical thinking in a technical environment.
• Must be able to work in a fast‑paced environment, multi‑tasking while managing multiple projects from start to finish.
• Strong project management skills and ability to prioritize one’s day.
• Great interpersonal skills; capable of supporting a team environment.
• Detail and process oriented.
• Proficient in targeting tool (Unica 12 preferred).
• Proficient in Microsoft Office.
• Adobe Analytics preferred.
• QA email rendering and functionality.
• Troubleshoot and resolve data related issues.
• Perform data testing.

• Customer digital targeting experience.
• Experience with SQL.
• Experience with Unica IBM 10/12.
• Experience with Oracle Responsys.

Pay Range:  81,132.40 –  

Essilor Luxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the Essilor Luxottica Speak Up Hotline at 844‑303‑0229 or email HRC.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

Native Americans in the US receive preference in accordance with Tribal Law.