Demand Generation Manager

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At Sixfold, we’re building the AI platform that transforms how insurers evaluate and price risk. Not just another tool that generates summaries or flags issues—we're creating AI agents that actually understand risk the way veteran underwriters do. Our platform is processing billions in premium for some of the world's largest carriers, and we're just getting started. We’re teaching AI to understand that a bakery in Florida faces different risks than one in Montana, and to know when a manufacturing company's pivot from toys to medical devices fundamentally changes their risk profile.

We make million-dollar decisions with the same intuition as someone who's been underwriting for 20 years.

What makes Sixfold special isn't just the technology—it's that we're building it with people who deeply understand insurance. Our team includes folks who've built and scaled carriers, researchers who've pushed the boundaries of AI, and engineers who just love solving seemingly impossible problems.

We're still early, but the impact is already real. If you want to build AI that matters—that affects real businesses, real people, and billions in economic activity—Sixfold is where you should be.

• Own field marketing. Plan, execute, and measure conferences and events in the US and EU, building our presence, coordinating logistics, and tracking ROI.
• Create thought leadership that generates demand by producing content (articles, webinars, demos, research) that positions Sixfold as the leader in AI in underwriting and drives inbound interest.
• Build and test demand programs. Run product demos and webinars, test ABM plays, figure out what channels work for reaching our ICP, and build repeatable playbooks for what's working.
• Partner with Sales and Partnerships. Work closely with Sales to align on messaging and outreach strategies and collaborate with Partnerships on co‑marketing initiatives that expand our reach.
• Track what matters. Report on leads, conversion rates, meetings set, and pipeline sourced/influenced to help us understand what's actually driving revenue, even when attribution isn't perfect.

• You care about the details, from how an event landing page reads to how pipeline attribution is tracked.
• You own outcomes, not just activities; you can speak about the pipeline you sourced, the conversion rates you improved, and the programs you terminated because they didn’t work.
• You’re a strong writer and communicator who can translate technical concepts for business audiences and create content that resonates with senior insurance executives.
• You thrive in ambiguity. Startup pace, imperfect data, and evolving priorities don't slow you down; you figure out how to move forward anyway.

• 5+ years B2B demand gen experience.
• Proven pipeline impact at startups, with specific sourced/influenced pipeline numbers.
• Field marketing experience: planning and executing events and conferences with clear ROI measurement.
• Experience producing thought leadership pieces that drive demand.
• ABM, paid media, and Hub Spot experience.
• Strong project management and communication skills.
• Comfortable wearing many hats in a fast‑paced startup environment.
• Strong understanding of what's working in B2B demand gen in 2026.

• Co‑marketing experience.
• Marketing technical/AI products background.
• Fintech or insurance background.

• Expected full-time salary range between $120,000 to $150,000 + equity + benefits.
• Advertised and actual salary ranges may differ by geographic area, work experience, education, and/or skill level.
• This is a full‑time, hybrid role based in our NYC office.
• This position does not include visa sponsorship. Candidates must be authorized to work in the United States without requiring employer sponsorship.

Mid‑Senior level

Full‑time

Marketing and Sales

Technology, Information and Internet

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