Sr. Manager, Marketing Programs & Operations

Responsibilities

• Marketing Automation & Technology
• Manage DV’s marketing technology stack including Marketo, Salesforce, Google Analytics, Hub Spot, Splash, etc.
• Execute and optimize email campaigns, nurture journeys, and lead generation programs across Marketo, Hub Spot, and Salesforce
• Build email templates and landing pages in Hub Spot and Marketo; conduct A/B testing to continuously improve engagement and conversions
• Manage marketing technology stack configuration, integration of different technologies, and platform migrations
• Implement and optimize forms, workflows, and automations for website and events
• Operations & Lead Management
• Serve as the Marketing team lead for marketing journeys

• 2+ years working in Marketo; 6+ years in Marketing Automation Platforms (Hub Spot, Pardot, Eloqua, Marketo, Mail Chimp)
• Strong experience with ABM and inbound lead strategies, Salesforce integrations, and CRM platforms such as Salesforce
• Experience with  or similar project management platform
• Analytical mindset with excellent communication skills, especially explaining technical concepts to non-technical audiences
• Experience managing marketing operations professionals (including people and project management)

• Ability to code emails in HTML and CSS
• Marketo, Hub Spot and/or other MAP certification
• B2B experience preferred; martech/ad tech background a big plus

• equity; benefits