YouTube Channel Optimization & UX Redesign Expert

You Tube Channel Optimization & UX Redesign Expert

Department: Communications
Direct Oversight: Communications Director

Experience Level: Expert

Category: You Tube Channel Strategy / UX / SEO / Branding

Job Type: Contract (4-6 weeks)

Compensation Range: $2,500-$5,000 for project

Times Square Church (TSC) is a global ministry based in New York City with a large and growing international audience. We’re looking for a You Tube expert who can take our main channel to the next level — optimizing navigation, design, and engagement while helping more viewers discover and connect with our content.

A seasoned You Tube Channel Strategist + UX Designer to:

• Audit the current TSC You Tube channel and identify growth opportunities
• Improve navigation and user experience, ensuring clear access to live services, sermons, and language channels
• Redesign playlist structure to reduce redundancy and group content logically by theme, series, and language
• Feature live streams and language channels prominently on the homepage
• Refresh visual branding (banner, thumbnail templates, featured sections) consistent with our main brand
• Optimize SEO (titles, tags, descriptions, playlists) for discoverability
• Create a strategy to grow subscribers and engagement, especially across international language channels

We’re aiming for a channel redesign that results in:

• 20–30% increase in total watch time and audience retention within 3 months
• 25% growth in subscribers on the main and language channels within 6 months
• Improved click-through rate (CTR) on thumbnails and playlists (target: 6–8%)
• Enhanced UX flow — users can easily find live services and translations within two clicks

• Proven track record optimizing large You Tube channels (100K+ subscribers preferred)
• Strong grasp of You Tube algorithms, analytics, SEO, and visual hierarchy
• Experience designing intuitive channel layouts and playlist systems
• Skilled in creating consistent visual branding for You Tube
• Data-driven approach — able to translate analytics into actionable steps
• Experience with faith-based or nonprofit organizations is a plus
• Channel audit report with actionable insights
• Wireframe or visual prototype of proposed layout and navigation
• Visual assets (banner, thumbnail templates, featured sections)
• Final implementation and performance report

• Estimated duration: 4–6 weeks
• Open to fixed-price or hourly proposals — please include your rate and total estimate