VP, Product - Advertising Technology

Location: New York

VP, Product - Advertising Technology page is loaded## VP, Product - Advertising Technology locations:
New York, NYtime type:
Full time posted on:
Posted Yesterday job requisition :
R019804

We are seeking a
** Vice President of Product, Advertising Technology
** to architect the evolution of our proprietary ad stack. In this high-impact role, you will move beyond simple inventory management to build a comprehensive
** Ad Technology Application
** that powers the complete campaign lifecycle.

You will act as the technical strategist bridging our massive content library and revenue goals. You will drive the product roadmap for our centralized
** Ad Platform**—a unified operating system that streamlines the end-to-end workflow by integrating cross-platform
** Planning**, flawless
** Execution**, and actionable
** Outcomes
* * into a single, cohesive user experience.
** Key Responsibilities
**** 1. End-to-End Platform Architecture**
* ** The Unified Lifecycle:
** Architect a seamless application workflow that connects the entire ad value chain: starting with
** Audience Insights & Building**, flowing into inventory
** Forecasting & Planning**, and culminating in
** Execution
* * and
** Performance Reporting**.
* ** Planning & Optimization (MMM):
** Develop a planning interface that incorporates
** Marketing Mix Modeling (MMM)
** principles, allowing sales teams to simulate media mixes and optimize plans against client KPIs before the campaign goes live.
* ** Operational Workflow Integration:
** Translate current business operations into digital workflows. You will map out the day-to-day journeys of Sales and Ad Ops users to identify friction points and automate handoffs.
** 2. Execution & Delivery**
* ** Ad Server Unification:
** Orchestrate the complex integration between linear traffic systems and digital ad servers (GAM/Free Wheel) to ensure seamless campaign delivery across all endpoints.
* ** Programmatic Integration:
** Integrate established programmatic pipelines and SSP connections directly into the application layer, ensuring the platform provides a unified view of programmatic demand alongside direct-sold inventory.
** 3. Outcomes & Measurement (MTA)**
* ** Multi-Touch Attribution (MTA):
** Lead the strategy for integrating
** Multi-Touch Attribution
** models into the platform, allowing advertisers to see the incremental value of every touchpoint across Linear and Streaming.
* ** Currency Evolution:
** Integrate next-generation currency partners (EDO, Nielsen ONE, Comscore) directly into the application, giving advertisers real-time, unified visibility into the performance of their campaigns.
* ** Client-Facing Reporting:
** Build the external-facing portals that allow agencies and brands to access self-service performance data.
** Qualifications**
* *
* Experience:

** 10+ years in Product Management within AdTech or Media, with at least 4 years in a leadership role managing product teams.
* ** Application Lifecycle Expertise:
** Demonstrated success in building software products/applications across the core ad lifecycle:  +
** Planning:
** Familiarity with OMS (Order Management Systems) like Operative,
** Wide Orbit**, or proprietary planning tools.  +
** Execution:
** Deep technical knowledge of Ad Servers (GAM, Free Wheel) and SSP/DSP mechanics.  +
** Measurement:
** Experience integrating third-party measurement vendors,
** MMM**, and
** MTA
* * providers.
* ** UX & Journey Mastery:
** Strong product design sensibility. You must be able to articulate
** User Journey Stories
** and wireframes that simplify complex technical tasks. You understand that a powerful platform fails if the user experience is clunky or unintuitive.
* ** Agile & Documentation:
** Expert-level command of Agile development methodologies (Scrum, Kanban). You must have a strong portfolio of writing detailed, high-quality
** Product Requirement Documents (PRDs)
** and user stories that bridge the gap between commercial strategy and engineering execution.
* ** Strategic Thinking:
** Proven ability to transition between "10,000-foot strategy" (3-year horizons) and tactical execution (sprint planning).
** Eligibility Requirements
*** Must be willing to work from…