Market Development Associate

Location

New York, NY

Full time

Hybrid

Impact Team

• Annual Salary $80K

Primary Venture Partners is hiring a full-time Market Development Associate to help accelerate growth across our portfolio companies. This role works side by side with startups as they build out core GTM tooling, customer relationships, and scale their sales pipeline. This is a unique opportunity for an early career professional to shape and execute early go-to-market strategies. You'll work directly with founders and investors to support company growth from the ground up.

Primary is a leading early-stage venture capital firm dedicated to supporting transformational startups. We are based in New York City (near Madison Square Park) and are in office 3-4 days per week and remote 1-2 days per week. We invest across many categories including healthcare, supply chain, vertical AI, enterprise AI, GTM tech, infrastructure, and developer tools. Our portfolio includes exciting companies like Chief, Dandy, Inspiren, Etched, Lyric, and 1mind, among many others.

We’re proud of the immense impact we create for our portfolio companies and our industry leading graduation rate from seed to Series A.

As a Market Development Associate, you’ll work directly with founders and commercial leaders to shape early customer acquisition while also standing up the data, automation, and tooling that enable a repeatable GTM motion. You’ll have exposure to the bleeding edge of AI and automation and learn hands‑on technical skills that are in high demand in today’s market.

Additionally, you’ll have the opportunity to contribute to other valuable growth initiatives, including research projects, marketing initiatives, or event execution.

You’ll join a team that operates with the urgency and creativity of a startup—backed by the resources and network of a venture firm.

The team is led by

• Jason Gelman, Primary’s GTM Operating Partner

• Charles Holley, our Market Development Team Lead

Outbound Prospecting (~50% of time spend):

• Define or refine Ideal Customer Profiles (ICPs) across different verticals and company stages and develop prospecting tactics for personas within them

• Scale pipeline and meeting generation programs to reach target customer personas

• Execute initial introductory meetings and discovery sessions to obtain market feedback and inform product and commercial roadmap

• Help identify and engage design partners and early adopters to validate product‑market fit

GTM Engineering + Revenue Operations (~50% of time spend):

• Build and execute technical GTM workflows (Clay list‑building, scrapers, enrichment, automated outbound)

• Set up and maintain sequencing tools (Lemlist, Hey Reach) to support early outbound

• Implement and manage lightweight automations (Hub Spot workflows, Zapier/n8n)

• Track funnel signals and surface insights to inform founder decision‑making

• Support early sales motions with CRM hygiene, list building, and simple reporting

• You have 1–4 years of professional experience in a fast-moving, customer‑facing, or growth‑oriented role (e.g., GTM, sales, Rev Ops, business development, consulting, or something adjacent)

• You’re located in the greater NYC area and are able to be present in our office (near Madison Square Park) 3‑4 days per week.

• Critical Thinking
  
  Skills:
  
  You're a problem solver who breaks down complex challenges, prioritizes effectively, and communicates ideas clearly.

• High‑Agency: You take initiative, communicate proactively, drive to solutions, embrace coaching, and close loops.

• Deeply organized: You juggle multiple priorities without dropping details and keep things on track

• Passion: You’re enthusiastic and passionate about early stage startups

• Storyteller: You can quickly synthesize complex insights into a strong POV and communicate it clearly

• Prospecting Techniques + Tools: Experience with GTM tools (i.e., Sales Nav, Clay) is a plus, but not required

• Technical Curiosity: You don’t need prior technical experience, but you enjoy experimenting with tools, learning by doing, and staying current on modern GTM and AI workflows.