Senior Manager, Provider Website

Overview

Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories, wait on hold, wait weeks for a visit, wait in a room designed for waiting, and wait for a surprise bill. In healthcare, patients lack market power and are often asked to accept the unacceptable. Zocdoc’s mission is to give power to the patient.

We’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power and drive quality up while prices trend downward.

We’re 18 years old and the leader in our space, and we’re just getting started. If you like solving important, complex problems with thoughtful, driven, and collaborative teammates, read on.

Your Impact on our Mission

We’re building a world class Marketing team at Zocdoc and we’re growing fast. As the Senior Manager, Provider Website, you will own the strategy, performance, and evolution of the Provider web experience to fuel demand generation, showcase the Zocdoc value proposition, and deliver a seamless buyer journey. You will lead website strategy, conversion rate optimization (CRO), SEO, personalization, and UX improvements, treating the site as a product and making data-backed decisions that impact pipeline and revenue.

Reporting to the head of Provider Marketing, you will partner with Product Marketing, Demand Gen, Content, Design, and Engineering to drive traffic, engagement, and conversions. You will personally drive execution—from launching pages and experiments to iterating based on performance data. This is a highly hands-on role that blends strategy with day-to-day execution and ownership of delivery.

• Curious about trying new things, challenging assumptions, and solving puzzles in new ways.
• Excited to shape new processes and strategies.
• Able to translate high-level strategy into operational tactics.
• Highly collaborative and comfortable with cross-functional dynamics.
• Serious about your work, but not about yourself.

Website Strategy and Roadmap

• Define and execute the website strategy to drive demand, engagement, and revenue growth aligned with business and pipeline goals.
• Build and maintain a website roadmap that improves site architecture, navigation, and conversion performance.
• Translate roadmap priorities into scoped deliverables, launch timelines, and test plans—balancing quick wins with longer-term architectural improvements.

Execution and CMS Ownership

• Own CMS and govern all website updates, ensuring accuracy, brand consistency, SEO best practices, and accessibility standards.
• Lead collaboration with content, development, and design teams to deliver landing pages, templates, and new content modules.
• Build, QA, and publish pages and templates in the CMS, ensuring readiness for launch.
• Own pre- and post-launch checks, including content accuracy, tracking validation, and performance monitoring.

CRO & Experimentation

• Design, launch, analyze, and iterate A/B tests—owning hypotheses, setup, measurement, and recommendations.
• Operationalize learnings from experiments into shipped site improvements.
• Identify friction points in the buyer journey and develop data-driven solutions that increase conversion.

Cross-Functional Partnership

• Drive campaign and landing page execution in partnership with Demand Gen to support launches and paid programs.
• Collaborate with Content and Product Marketing to enhance messaging, segmentation, and content experience.
• Work with Marketing Operations and Analytics to ensure clean integrations, tracking, and analytics infrastructure.
• Partner with Creative to deliver on-brand digital experiences that drive action.
• Collaborate with Product and Engineering to optimize technical infrastructure (e.g., plugins).
• Collaborate with SEO stakeholders to implement technical and on-page SEO improvements and monitor speed and performance.

Governance & Process

• Own documentation, templates, taxonomy, and scalable processes that support efficient updates and collaboration.