VP, Global Head of DTC

VP, Global Head of DTC at Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern consumer packaged goods company behind brands Harry’s, Flamingo, Lume, and Mando. The company builds brands, founders, and talent around unmet needs, creating products that are better than what already exists. With a mission to “Create Things People Like More,” Mammoth Brands focuses on product experience, company culture, and community impact, having donated over $20 million to nonprofit partners.

The Global Digital Commerce organization shapes the vision, growth, and execution of all digital businesses across Harry’s, Flamingo, Mando, and Lume
. The team intersects brand, customer, innovation, and technology, owns end‑to‑end customer experience, and manages the P&L across multiple DTC businesses.

We’re seeking a seasoned e‑commerce/DTC executive to serve as VP, Head of Global DTC
, overseeing our flagship brands throughout the United States and globally. This leader will set strategy, inspire a global team across UX, marketing, engineering, supply chain, and customer service, and be accountable for business results across all four brands.

• Define the Multi‑Brand DTC Strategy:
  Build and execute a global strategy that scales DTC across all brands while respecting their unique positioning.
• Deliver Across Portfolios:
  Own KPIs for all brand DTC channels and align strategies with broader omnichannel goals.
• Lead & Develop Senior Leaders:
  Manage the Heads of DTC for each brand, fostering leadership and talent development across teams.
• Balance Global Scale & Local Relevance:
  Leverage shared platforms (e.g., Shopify ecosystem) while empowering localized innovation.
• Champion Omnichannel Consistency:
  Partner with retail and wholesale leaders to ensure digital aligns with offline touchpoints, pricing, and promotions.
• Elevate the Customer
  
  Experience:
  
  Ensure every digital experience—from site navigation to checkout to post‑purchase—delights customers, improves NPS, and deepens loyalty.
• Customer Service Excellence:
  Cultivate the entire customer journey, build best practices, and leverage data and AI to inform broader strategy.
• Drive Innovation:
  Introduce new capabilities such as GenAI, personalization, unique marketing flows, and explore new business models (subscriptions, bundling, trial flows).
• Speak for Digital at the Table:
  Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s value proposition.

• 15+ years of leadership experience in DTC, global digital commerce, and digital strategy.
• Track record of scaling multi‑brand or portfolio digital businesses with P&L ownership.
• Strong people leader with experience developing leaders and large global teams.
• Expertise balancing brand differentiation with enterprise‑wide scale and efficiency.
• Customer‑obsessed with the ability to translate needs into actionable strategies.
• Excellent communicator and influencer, capable of aligning stakeholders.
• Analytically fluent, comfortable with data, and able to root‑cause and synthesize insights.
• Deep expertise in end‑to‑end DTC within an omnichannel portfolio, driving revenue, margin, and growth.
• Experienced with digital platforms, e‑commerce tech stacks, and modern UX/product practices.
• Visionary strategist who can set global direction while staying execution‑focused.
• Global mindset with experience building strategies spanning multiple geographies.

• Reporting to the Chief Digital Officer.
• Direct reports:
  Product Management, Engagement/Retention/Email Marketing, UX/UI Design, and Customer Experience (CX) for all four brands.
• Dotted‑line partners:
  Performance Marketing, Engineering, Supply Chain/Distribution, Brand Management, Brand Marketing, Product Innovation, Finance, Retail/Wholesale, and Legal.

Benefits include free office snacks, bagels on Wednesdays, lunch on Thursdays, fully stocked kitchens, and the opportunity to meet without Zoom.

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and learning…