GTM Engineer

ABOUT UNIT

Unit is a market leader in embedded finance. We offer ready-to-launch financial services - like banking and capital - and serve millions of end-users across ~100 customers, including Wix, Honeybook, Relay, and more.

We’re repeat founders with technical backgrounds, working hard to build a successful company that we’re proud to work at. Our product moves $40b+ annually and processes 12m+ API calls daily. We’ve raised $160m+ from top investors including Insight, Accel, and 60+ angels.

We are seeking a GTM Engineer to join Unit at a critical inflection point as we scale our go-to-market engine. Embedded finance is still early, and winning this category requires not just great sales and marketing, but world-class systems, data, and execution underneath them.

As a GTM Engineer, you will own the technical and operational foundations of Unit’s revenue engine. You will work alongside Sales & Growth to design, build, and scale the systems that power our GTM motion - from lead routing and attribution to automation, enrichment, experimentation, and forecasting.

You will operate as a technical generalist inside GTM: writing logic, building workflows, integrating tools, modeling data, and turning messy real-world processes into scalable, resilient systems. Your work will directly determine how fast Unit can grow and how efficiently we convert market demand into revenue.

• Own the technical foundations of Unit’s GTM engine. Design, build, and maintain the systems that power lead flow, pipeline management, forecasting, attribution, and reporting across Sales & Growth.

• Architect scalable revenue workflows. Build automation and logic for lead enrichment, scoring, routing, sequencing triggers, handoffs, and lifecycle management. Reduce manual work and eliminate operational bottlenecks.

• Partner deeply with Sales & Growth teams. Work side-by-side with operators to translate GTM strategy into systems and execution. Rapidly iterate based on feedback from the field.

• Drive data integrity, instrumentation, and insight. Own CRM architecture, data models, attribution frameworks, dashboards, and reporting. Ensure leadership has clear, trustworthy visibility into funnel performance and revenue health.

• Enable experimentation and speed. Build infrastructure that allows GTM teams to test new motions quickly - new ICPs, outbound strategies, campaigns, pricing tests - without breaking core systems.

• Own GTM tooling and integrations. Evaluate, implement, and connect best-in-class tools across CRM, enrichment, automation, outbound, analytics, and experimentation (e.g., Salesforce, Hub Spot, Clay, etc.).

• Lay foundations for long-term scale. Anticipate future complexity and design systems that scale with the business - from dozens to hundreds of customers, reps, and partners.

• 2–6+ years of experience in Rev Ops, GTM Engineering, Sales Ops, Growth Ops, Analytics, or a technical operator role inside a high-growth B2B company.

• You have strong technical instincts: you’re comfortable working with CRMs, data models, automation tools, APIs, spreadsheets, and light scripting or SQL.

• You think in systems, not band-aids. You enjoy designing durable solutions to messy, real-world problems.

• You’re commercially minded and understand how GTM teams actually work - not just how tools are “supposed” to work.

• You thrive in ambiguity, move fast, and don’t need permission to improve broken processes.

• You take pride in precision, reliability, and leverage - small changes that unlock massive downstream impact.

• Strong communicator who can work with sales reps, growth leaders, operators, and executives alike.

• Experience building GTM systems from scratch or through rapid scale.

• Familiarity with modern GTM stacks (Salesforce, Hub Spot, Clay, Outreach, Segment, Looker, etc.).

• Background in fintech, SaaS, or infrastructure businesses.

Working at Unit means joining a global team on a mission to create a more equitable financial ecosystem.

We’re a fast-growing team of individuals who are passionate about their work, see the big picture and always seek to empower our clients and their end-customers.