Manager, Digital Product

As Manager, Digital Product, this person will balance customer-obsessed creativity with a strong technical foundation and a data-driven mindset to elevate how our brand and products come to life online. In this cross-functional role, you’ll help shape and execute the digital product strategy - prioritizing features that enhance the customer experience, deepen engagement, and deliver measurable business impact. You’ll partner closely with the Director of Digital Product to define the long-term vision for our website while also managing the day-to-day execution of product deployments.

Passionate about solving customer pain points and anticipating future needs, you’re equally motivated by building and testing innovative new features as you are by fixing bugs - knowing that every detail contributes to a more seamless and valuable site experience.

This position will have the opportunity to work predominantly from either our Summit, NJ HQ or NYC office, but will need to be at HQ for key team and cross-functional in-person meetings. You will report to the Director of Digital Product.

• Own the entire product lifecycle, from discovery and technical scoping through launch, optimization, and performance tracking to deliver best-in-class digital experiences that address customer needs and meet defined business goals.
• Collaborate closely with Design, Engineering, and HQ stakeholders to cultivate a culture of experimentation and iteration, viewing every win or setback as a learning opportunity.
• Translate customer insights and technical considerations into clear, actionable product specifications that guide development and drive impact.
• Act as the daily point of contact for the Engineering team by attending standups, writing detailed requirements, and QAing features to ensure high-quality, timely delivery.
• Own backlog management, working with Engineering to prioritize initiatives while ensuring tickets are well-documented, up to date, and aligned with business priorities.
• Assess and size product opportunities to support roadmap decisions that focus on driving measurable business outcomes.
• Mine user feedback to uncover insights, diagnose pain points, and inform the product roadmap with a customer-first lens.
• Conduct user interviews and usability testing to validate hypotheses and inform product design decisions that enhance a user’s experience.
• Develop deep Boll & Branch product expertise to build features that elevate brand storytelling and integrate the online and in-store experience.
• Maintain a strong pipeline of testing ideas and execute a robust A/B testing strategy focused on improving site conversation rate and revenue growth.
• Monitor e-commerce funnel KPIs daily to summarize site performance as well as identify opportunities and issues that require action.
• Stay on top of the competitive landscape, identifying industry best practices, emerging trends, and innovation opportunities to inform product strategy.
• Be a proactive, hands-on problem solver and cross-functional leader, adept at juggling priorities, motivating teams, and driving execution.
• Deliver executional excellence for all projects (no project is too big or too small).

• 4+ years experience working in a modern direct-to-consumer e-commerce organization.
• 2+ years experience in a product management role within a fast-paced, agile team.
• Demonstrated success in overseeing all elements of the product development lifecycle.
• Strong analytical mindset with a passion for hypothesis-driven development and data-informed decision-making.
• Proven ability to define, track, and act on product KPIs to drive performance.
• Proficiency in e-commerce platforms (e.g., Shopify) and web analytics tools (e.g., Mixpanel, Google Analytics).
• Deep understanding of digital customer journeys, with a strong ability to translate insights into clear roadmaps and technical requirements.
• Hands-on experience with A/B testing, user research, and experimentation frameworks to validate ideas and optimize experiences.
• Ability to quickly understand, simplify, internalize and communicate complex or technical concepts.
• Collaborative team player able to work effectively across all…