Website Operations Associate

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (Four days/week in-office).

The Website Operations team at Betterment is responsible for maintaining and evolving our public-facing marketing website. The team plays a critical role in ensuring content accuracy, compliance readiness, accessibility, SEO hygiene, and high-quality publishing standards across all lines of business.

As a Website Operations Associate, you will support the day-to-day execution and maintenance of Betterment’s marketing website. Reporting into the Website Operations Manager, you will work hands-on in the Hubspot CMS, partnering closely with Web, Marketing, Creative, Design, Compliance, and Engineering to deliver high-quality website updates and compliance-related work, while ensuring day-to-day stakeholder needs are met.

This role is based out of our NYC office. For jobs based out of our NYC HQ, we require in office attendance Monday through Thursday, weekly. Below we ve reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $70,000 - $80,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus.

• Execute assigned day-to-day website updates in Hub Spot CMS, including page edits, content publishing, metadata updates, redirects, and low-to-medium complexity builds using existing templates and web components
• Serve as the primary executor for incoming website update requests from stakeholders, following defined intake, prioritization, approval, and SLA processes
• Execute compliance-related website work, including disclosure and award updates, recordkeeping, and maintaining accurate audit trails of approvals
• Perform pre-publish quality assurance to ensure pages meet accessibility, SEO, brand, and publishing standards, including metadata, internal linking, and indexation best practices
• Support ongoing site maintenance and release operations, including change logs, publish communications, content remediations, page deprecations, redirect cleanup, and metadata audits

This is a role for someone who is detail-oriented, process-minded, and excited to learn how a high-traffic marketing website operates at scale.

• Comfortable working in a CMS (e.g., Hub Spot) to manage structured content, templates, and web components; HTML/CSS experience is a plus
• Strong attention to detail and ability to follow defined processes, quality standards, and QA workflows consistently
• Clear written communication skills and comfortable collaborating with cross-functional partners such as designers, copywriters, marketers, and compliance teams
• Prior experience supporting website updates or digital operations (internships or entry-level roles welcome), with exposure to content publishing best practices
• Familiarity with accessibility, SEO fundamentals, or web quality assurance and an interest in applying those standards in day-to-day work

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people s lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give…