Digital Ad Operations Specialist

Job Details

Job Band: C
Contract Type:
Permanent, Full-time
Department: BBC Studios - Advertising Operations About BBC Studios

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of , the widest-read English language news website in the world; and the UK’s largest distributor of British content.

The Advertising Product team sits within the Commercial News group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The Ad Product, Technology and Operational division are responsible for the fulfilment of all direct advertising activity as well supporting the successful delivery of deal-based programmatic revenues.

You’ll join a highly collaborative, expert Ad Operations team operating at the intersection of editorial excellence, advanced ad technology, and global commercial strategy. The team ensures the successful enablement of sales teams to guarantee the proper functioning of sales workflows. This is achieved through diligent, experienced servicing of campaigns via platforms, consistent communications regarding the commercial portfolio of ad products, frequent training on tools and process as well as the flawless execution of contractual commitments.

The Digital Ad Operations Specialist manages direct digital advertising campaigns across  properties (web, app, Youtube, Audio, Newsletter and FAST) including programmatic executions for our North America advertising sales team. The role operates in a complex Ad Operations business and is focused on campaign delivery, trafficking, programmatic deal troubleshooting and supporting sponsorship and takeover activities. The role provides technical and campaign support reporting into the Regional Ad Operations Manager based in New York.

• Responsible for the delivery of ad ops campaigns sourced in the NAM region, including but not limited to quality control, trafficking, troubleshooting, reporting, and optimization. This includes supporting Planning Teams in KPI-driven optimization strategies.
• Collaborate with the regional ad ops manager on initiatives that ensure client implementations are built for success, including updates to the broader sales teams, campaign status emails and progress reports, and dashboards as needed.
• Work within ad product, technology and global ops team to garner centers of excellence around operations, planning and testing.
• Provide first line support of advertising takedown and troubleshooting investigation across News web/app site.
• Contribute to the growth of ads business by supporting the regional ad ops manager in testing on ad format development, programmatic advertising, cross-platform collaboration, order fulfillment process management.

• Proven experience in operating digital advertising products, either in a publisher or ad technology business. With experience in troubleshooting Programmatic Deals.
• Advanced Understanding of Advertising Campaign Management ecosystem and tech, e.g. Operative One, Google Ad Manager, DV360, SSP’s, Youtube, Brand safety tools
• Experience in Ad Sales Order Management Systems, CRMs and cross platform advertising campaign management/steward ships systems. e.g. Salesforce and/ or Media cloud
• Collaborative approach; ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure Ad Ops is aligned with business needs…