Principal Designer – Product

New York, New York; WUSA-TV Washington

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Principal Designer is the nexus between consumer centered business strategy and enabling Digital Products  this position, you will serve as both a visionary and a hands‑on integrator and leader. Your exceptional talents drive insights and strategy that help shape the future of media, community, and connection. Understanding people and their critical needs, you advocate for the best outcomes across business and product teams.

You have a proven record of conceptualizing, designing and delivering elegant and intuitive products, experiences, and platforms.

Top

Activities:

• Work at the highest levels of the organization to support our portfolio of products, services, and platforms across internal and external.
• Provide the 'Voice of the User' in critical contexts.
• Create and share ideas on potential new enhancements to meet consumer and creator needs.
• Facilitate design thinking sessions for cross-functional partners
• Understand and partner across Omnichannel teams to ensure communication and experience consistency.
• Represent the consumer personas and needs during prioritization. Connecting areas of focus and sequencing to user impact and outcomes.
• When needed, advocate for experience design needs to partner Product teams or 3rd parties.
• When needed, bring a bias to the teams for Enterprise solutions that support common experience needs.
• Create customer journey maps, stories, personas, wireframes, UI design, service blueprints and presentations as needed.
• Lead, mentor, and inspire a team of talented designers, fostering a culture of collaboration, creativity, and continuous improvement.
• Provide thought leadership and guidance on design best practices, emerging technologies, and industry trends.
• Serve as a change agent for digital transformation, championing agile ways of thinking and working
• Responsible for driving the end‑to‑end design thinking for a product portfolio or platform, vision, design, and development execution
• Ensures delivery of high-value products in alignment with business goals and user experience
• Leverages market, product analytics, and customer feedback and data to inform and guide future product/feature design and development
• Advocates for end‑users, and builds and improves features based on their pain points - strives to make product technology and workflows easy to use
• Represents TEGNA in a positive light with external partners and vendors
• Quickly builds credibility and partnership with key internal partners and leaders

Digital Acumen:

• Demonstrates leadership in effectively aligning business capabilities and customer journeys with technology solutions that optimize end results in a cost‑effective way, while having an eye toward the future and scale
• Understands and applies current digital technology design, build, and operations capabilities and requirements
• Effectively communicates, translates, and actions human-centered design best practices
• Utilizes futuristic thinking (ability to see trends and opportunities and to capitalize on them)

Key Professional Traits and Requirements:

• 7+ years of experience with contemporary UI/UX design tools
• Excellent design capabilities and craft for consumer‑grade products and experiences
• User research experience in facilitation and analysis
• Sophisticated presentation skills. You are a storyteller
• Ability to present ideas and concepts to the highest levels of the organization
• Proven ability to support experience designers in their growth and development
• Ability to build and maintain strong working relationships at multiple levels of the organization
• Works collaboratively across all consumer domains, business partners
• Ability to facilitate effective group/team discussions
• Professional and reflects TEGNA values
• Visionary
• Ability to maintain a keen attention to detail,…