Social Media Manager, Bullish

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Coin Desk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, Coin Desk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award‑winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension, and context. Coin Desk Events gathers the global crypto, blockchain, and Web3 communities at annual events such as Consensus, the world’s largest and longest‑running crypto festival.

Coin Desk Indices offers expertise in digital asset indices, data, and research to educate and empower investors. For more information on Coin Desk media and events, please visit  For breaking headlines, data, and indices visit

In November 2023, Coin Desk was acquired by the Bullish group, owner of Bullish, a regulated digital‑assets exchange. For more information on Bullish, please visit  Coin Desk operates as an independent subsidiary with an editorial committee to protect journalistic independence.

Reports To
Director, Media Innovation

We are seeking a Social Media Manager to lead the strategy and execution of social media initiatives for Bullish and Coin Desk’s non‑media businesses, including Coin Desk Data & Indices and Consensus. This role will focus on building brand visibility, driving engagement and lead generation, and supporting business objectives through thoughtful, creative, and consistent social storytelling.

The ideal candidate is both a strategist and an operator—capable of shaping the social media vision while also rolling up their sleeves to execute. Linked In and X (Twitter) will be the primary focus, but the role will oversee a holistic cross‑platform strategy. You will collaborate with internal stakeholders, support executives in growing their public presence, and develop an editorial calendar that reflects our unique positioning in digital assets, indices, and global events.

This role is based in New York and will be required to work onsite from our office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs.

• Develop and implement a comprehensive social media strategy for Bullish, Coin Desk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
• Create, manage, and maintain editorial calendars across platforms with a focus on Linked In and X (Twitter).
• Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
• Partner with public‑facing executives to create and execute personalized growth strategies for their professional social media presence.
• Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
• Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
• Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
• Collaborate cross‑functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
• Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
• Respond and engage with community interactions in a professional, brand‑consistent manner.

• 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
• Strong knowledge of Linked In and X (Twitter) dynamics, with hands‑on experience growing executive presence on these platforms.
• Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto‑native audiences.
• Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
• Strong…