Audience Acquisition Specialist

Overview

#We Are Paramount on a mission to unleash the power of content... you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet - now all we’re missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness.

Together, we co-create moments that matter for our audiences and our employees, and aim to leave a positive mark on culture.

As an Audience Acquisition Marketing Specialist, you will work alongside the paid social advertising team in managing paid campaigns on social platforms like Facebook, Instagram, Snap, Pinterest, Tik Tok or Reddit. You will help with setting up and managing paid social campaigns, setting up the right audience targeting profiles and building paid social ads. You will help monitor metrics and results from the paid social campaigns to understand which tactics and audiences drive activity and engagement.

The ideal candidate will have prior experience in paid social advertising and will be looking to further their career within paid social to understand how they can help drive business goals and evaluate against key performance metrics (KPIs). The candidate must be organized, punctual and professional. The role will support the team’s efforts on paid acquisition campaigns, with special focus on paid social campaign operations and processes.

• Build and traffic campaigns, ad groups/sets or creatives/ads through various paid social ad managers/platforms, including Facebook, Snap, Pinterest, Reddit, Tik Tok, using direct platforms or a social management platform such as Sprinklr or Smartly, and the use of an ad server such as CM360 to build ad tags.
• QA campaign builds to ensure accuracy for setup details, such as naming conventions, 3P tagging requirements and other trafficking needs, ensuring the correct tags are used and data flows to internal dashboards.
• Monitor campaign performance and delivery, ensuring campaigns deliver on time to the agreed flight dates and budget spends. Proactively take action if campaigns fall short, either with makegoods or other adjustments by working with the paid social team for feedback and direction.
• Assist with monthly campaign actualization and reconciliation, ensuring internal dashboards are correct and collaborating with internal BI teams to fix data or naming convention issues.
• Collaborate with partners and internal teams to ensure billing accuracy, including invoice tracking and submission.
• Collaborate with the larger MACS team to communicate campaign progress, learnings, and updates in the paid social media industry.
• Monitor activities of competitors and industry trends.
• Execute special projects as needed.
• Key Projects:
• Build and launch paid social campaigns/ad sets/ads with accuracy for tags, names, and details.
• Monitor campaign KPIs and pacing to benchmarks.
• Process invoices and ensure timely payment.
• Provide key reports and insights to aid in strategic decision-making across campaigns.

• Bachelor’s Degree.
• 2+ years of hands-on social (e.g., Facebook, Tik Tok, Snap, Pinterest, etc.) across multiple clients, preferably from a media agency or entertainment-based organization.
• Experience using a social ads management tools such as Sprinklr, Smartly, Ad Espresso, Hootsuite, Kenshoo or Marin.
• Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint.

• Ability to multi-task and adapt to a challenging, fast-paced environment with multiple priorities and stakeholders.
• Enthusiastic, passionate and strong work ethic.
• Proactive and self-motivated.
• Strong verbal and written communication skills.
• Flexibility and ability to manage multiple projects at one time.
• Strong communication skills, proactively communicate bandwidth and deliverables.
• Professional Certification:
  Blueprint or Flite School, or other equivalent.
• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent.

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