Director, Engagement Strategy

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

As Director of Engagement Strategy
, you will translate data, behavior, and human insight into connected experiences that inspire action. You’ll serve as the strategic lead across key accounts—crafting engagement ecosystems, shaping compelling narratives, and guiding clients through moments of change with clarity, empathy, and vision.

• Lead engagement strategy for key clients, guiding communications that drive meaningful connection and align with business goals.
• Advise senior clients with clear, insight‑driven recommendations.
• Translate behavioral insights and market trends into cohesive engagement strategies.

• Build multi‑channel ecosystem strategies and messaging frameworks.
• Develop activation plans rooted in real audience needs and motivations.
• Partner with creative, media, experience, advocacy, and scientific teams to deliver human‑centered, measurable impact.

• Create measurement frameworks to clarify performance and inform optimization.
• Synthesize qualitative and quantitative research into actionable insights.
• Develop personas and customer narratives that guide journey design.

• Identify emerging trends and technologies that shape new engagement opportunities.
• Deliver POVs that help clients navigate change and lead within evolving markets.
• Support creation of flexible, resilient digital ecosystems for long‑term growth.

• Mentor strategists and contribute to CoLab’s culture of agility, creativity, and co‑creation.
• Facilitate workshops that drive clarity and alignment.
• Model CoLab’s flexible, collaborative, globally connected way of working.

• Bachelor’s degree in a relevant field; advanced degree a plus.
• 6–8+ years of agency experience in engagement, digital, brand, or communications strategy.
• Strong background in healthcare (pharma, biotech, or wellness) within regulated environments.
• Proven ability to influence senior stakeholders and navigate complex challenges.

• Expertise in engagement strategy, journey mapping, and multi‑channel planning.>
• Strong qualitative and quantitative insight development.
• Deep understanding of HCP, patient, and payer audiences.
• Advanced digital knowledge (CRM, omnichannel, NPP).
• Strength in UX thinking, narrative design, and behavior‑led communication.
• Excellent storytelling and presentation skills.
• Collaborative mindset and comfort in a flexible, cloud‑based environment.

Curiosity, empathy, and a commitment to meaningful, purpose‑based work

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time…