Senior Manager, Digital Product Management & AI - singapore SG

Senior Manager, Digital Product Management & AI

Tapestry

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen.

We’re always on a journey to becoming our best, but you can count on this:
Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

This role sits within the Global Digital Product team, whose vision is to deliver the most engaging and inspirational shopping experience in luxury fashion. As a Senior Manager, Product Management & AI, you will own the creation of innovative, customer‑centric digital experiences across our global brands within your regions.

You will own the long‑term product vision and roadmap for your regions, identify and deliver high‑impact opportunities, and partner closely with business, design, and technology teams worldwide. You will also serve as a key product voice with senior leadership, clearly articulating strategy, priorities, and outcomes.

The role reports into the Senior Director, Global Digital Product Management, based in New York and dotted line into Director, SEA & ANZ IT Head.

• Define, champion, and execute a clear product vision and multi‑year roadmap for the global digital platform in your region, aligned to customer needs and business KPIs.
• Continuously assess customer needs, geo‑specific market trends, and competitive insights to evolve product strategy and improve Net Promoter Score (NPS).
• Identify, assess, and prioritise initiatives that address customer pain points and deliver measurable business value.
• Lead digital innovation, exploring emerging technologies and new customer behaviours.
• Drive discovery of new concepts through rapid prototyping and AI‑assisted ideation.

• Champion customer empathy and data‑driven decision‑making by leveraging analytics, A/B testing, experimentation, and voice‑of‑customer insights.
• Translate insights into action by developing hypotheses, business cases, and ROI models to support prioritisation and investment decisions.
• Monitor and optimise product performance against expectations, continuously improving both product outcomes and operational efficiency.

• Leverage AI daily to synthesize customer insights, analyse trends, accelerate decision‑making, and identify optimisation opportunities.
• Explore and apply AI‑driven solutions to enhance customer digital experience, personalisation, and internal team productivity.
• Use AI‑powered analytics and automation to improve experimentation velocity, measurement, and roadmap execution.
• Partner with data science to integrate machine learning and automation.

• Partner closely with engineering, design, marketing, customer experience, regional digital teams, and third‑party vendors to bring ideas to life.
• Lead a cross‑functional “tribe” team, guiding prioritisation, roadmap planning, and major product releases.
• Utilise AI to rapidly prototype and validate ideas through experimentation.
• Drive global initiatives while enabling localisation—translating global features into market‑relevant experiences.
• Influence and align senior leadership by clearly communicating product vision, strategy, trade‑offs, and impact.
• Maintain clear and comprehensive product documentation, including product roadmaps, product requirements document, user stories, use cases, user flows, logic flows, and feature backlogs.
• Represent product initiatives with confidence across a highly matrixed, global organisation.

• Bachelor’s degree with 7+…