SEO Manager

About Bullish

Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include:
Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. Coin Desk Indices – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries.

Coin Desk Data – a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. Coin Desk Insights – a digital asset media and events provider and operator of , a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

Reports to: Head of Product

The Opportunity

Coin Desk is seeking a strategic and data-driven SEO Manager to lead our organic search initiatives across our global editorial, data, and indices products. In this role, you will define and execute the search strategy for both breaking news (News SEO) and our extensive library of evergreen educational content, ensuring Coin Desk maintains its authority in an increasingly competitive digital landscape.

You will collaborate closely with the Editorial, Product, and Audience Development teams to optimize content workflows, implement technical enhancements, and drive meaningful audience growth. This is a high-impact opportunity to shape how the world discovers cryptocurrency and financial information, directly influencing our visibility on Google Search, Discover, and Top Stories.

This position is based in NYC and will be required to work onsite at our office located in Chelsea a minimum of 4 days per week.

• News & Real-Time Optimization:
  Monitor real-time search trends and proactively guide the editorial desk on keyword opportunities, headlines, and structuring for breaking news to maximize visibility in Top Stories and Google Discover.
• Evergreen Strategy:
  Audit and manage Coin Desk’s vast library of content; identify opportunities to refresh, consolidate, or create new content to capture high-intent search traffic.
• Technical SEO:
  Conduct regular technical site audits using crawling tools to identify crawl errors, schema markup issues, Core Web Vitals performance, and pagination issues; partner with the Product and Engineering teams to ticket and resolve these items.
• Editorial Training:
  Act as an evangelist for SEO best practices within the newsroom, conducting regular training sessions for journalists and editors on writing for search, internal linking strategies, and headline optimization.
• Analytics & Reporting:
  Monitor and report on daily, weekly, and monthly search performance using Google Search Console and GA4; translate data into actionable insights for stakeholders.
• Competitor Analysis:
  Keep a pulse on the crypto-media landscape, tracking competitor movement and algorithm updates to ensure Coin Desk stays ahead of industry shifts.

What You Have:

• 4+ years of SEO experience, with a strong preference for candidates who have worked in News SEO/Media Publishing environments. Experience with high-volume content sites is essential.
• A genuine interest in, or working knowledge of, cryptocurrency, blockchain technology, and financial markets is highly preferred to effectively identify relevant search intent.
• Expert-level knowledge of SEO toolsets (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog, Botify) and analytics platforms (Google Analytics 4 / Parse.ly).
• Strong verbal and written communication skills with the ability to explain complex SEO concepts to non-technical stakeholders (editors and journalists) without using jargon.
• Ability to thrive in a fast-paced news cycle environment where priorities shift rapidly based on market events.
• Experience working within headless enterprise Content Management Systems (e.g., Sanity CMS or similar).

Bullish US LLC & Coin Desk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $150,000 - $175,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.

Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally-diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.