Senior Marketing Experimentation Specialist

Be among the first 25 applicants within 4 days.

This range is provided by Harvey Nash. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Details available upon application.

• Experiment Design & Strategy – Develop robust test plans (A/B, multivariate, geo-tests, incrementality studies, lift tests) to evaluate media tactics, creative, audience segments, and bidding strategies.
• Execution & Optimization – Collaborate with channel managers (social, search, display, video, programmatic) to implement tests, ensure flawless QA, and proactively adjust tactics based on early performance indicators.
• Data Analysis & Insights – Synthesize results into clear business narratives, translating statistical findings into actionable recommendations for budget allocation and campaign strategy.
• Innovation & Learning Agenda – Maintain a prioritized testing roadmap to explore emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities.
• Cross-Functional Collaboration – Partner with analytics, strategy, and planning teams to ensure test designs align with business goals and measurement frameworks.
• Knowledge Sharing – Create best-practice documentation and present learnings to leadership, influencing future investment and audience strategy.

• Experience: 3+ years in paid media, digital marketing, or growth experimentation (agency, in-house, or platform).
• Technical
  
  Skills:
  
  Strong understanding of testing methodologies (incrementality, causal inference, geo-split), platform reporting (Meta, Google, Tik Tok, You Tube, DSPs), and analytics tools (GA, SQL, Excel/Sheets).
• Analytical Mindset: Comfortable with statistical significance, confidence intervals, and interpreting complex data sets.
• Communication: Exceptional ability to distill technical concepts into concise, executive-ready insights.
• Collaboration: Proven track record working across teams to execute high-impact tests at scale.

• Establishing an iterative testing framework that accelerates media learning.
• Delivering clear, data-backed insights that improve efficiency and ROI across channels.
• Driving adoption of AI/automation in paid media strategies through well-designed experiments.

• Bachelor's Degree or equivalent.

• Associate

• Contract

• Marketing, Advertising, and Art/Creative

• Entertainment Providers
• IT Services and IT Consulting

• Medical insurance

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