Manager, Marketing Science - Entertainment, FinServ Telco

Snap Inc is a technology company dedicated to improving the way people live and communicate through innovative camera and augmented‑reality experiences. The company’s core products are Snapchat, Lens Studio and Spectacles.

The Ads Product team uses creativity, research, insights and operational excellence to drive product vision across Snap Inc. A highly collaborative group of Designers, Scientists and Product Managers builds the products and experiences that innovate and improve the performance of Snap’s advertising platform to deliver value to our customers.

We’re looking for a Manager, Marketing Science to lead our Entertainment, Finserv and Telco Measurement Team at Snap Inc!

• Set and influence the measurement strategy for your verticals, ensuring alignment with business priorities, industry best practices and evolving advertiser needs.
• Lead a team of 5+ Marketing Science professionals, providing coaching, mentorship and direction while cultivating measurement fluency across Sales and cross‑functional partners.
• Act as the primary consultant and strategic partner for senior executives at top advertisers, focusing on improving performance across brand and direct‑response outcomes.
• Drive industry thought leadership by developing white papers, presenting at conferences and shaping external narratives on measurement, ad efficacy and app‑specific analytics.
• Partner with Product, Product Marketing and Sales leadership to influence the roadmap and adoption of measurement solutions, especially in app‑based measurement including MMM and MTA frameworks.
• Oversee meta‑analyses, performance benchmarking and playbook development that scale learnings across markets and advertisers.
• Ensure operational excellence in measurement practices, including the adoption of first‑ and third‑party solutions and identification of baseline practices across different measurement outcomes.
• Contribute to quarterly business reviews, highlighting trends, progress against goals and opportunities for innovation in measurement and analytics.

• Deep expertise in the digital advertising and measurement ecosystem, particularly in web and offline measurement, including MTA, MMM and incrementality.
• Strong people‑leadership skills with proven experience building, coaching and managing high‑performing analytics teams.
• Demonstrated ability to influence industry discourse through external publications, conference presentations or thought‑leadership initiatives.
• Advanced skills in SQL, dashboarding and data‑visualization tools, with the ability to oversee and guide technical execution without necessarily running day‑to‑day queries.
• Strong understanding of applied statistics, causal inference, time‑series modeling and data‑mining techniques.
• Excellent communication skills, with the ability to translate complex analytical and measurement concepts to executive‑level stakeholders.
• Proven ability to balance strategic leadership with hands‑on problem solving, allocating time across people management, client strategy and IC‑level initiatives.

• Bachelor’s degree in a quantitative or business field (e.g., Economics, Math, Engineering, Operations Research or related).
• 10+ years of advanced analytics and measurement experience within technology companies, media agencies, consulting firms, advertisers or research organizations.
• Direct experience in ads measurement, whether on the client, platform or partner side.
• Prior experience managing teams of analysts or data scientists.

• Advanced degree (e.g., MBA, Economics, Engineering or related).
• Prior management experience at companies such as Meta, or a demonstrated track record of progression in analytics/measurement leadership roles.
• Proven record of industry influence (conference presentations, published white papers or committee participation).
• Extensive experience with top advertisers in vertical‑specific domains across both Brand and Direct‑Response measurement.
• Strong client‑relationship skills, with the ability to influence C‑level executives and cross‑functional stakeholders.
• Balance of strategic vision and executional expertise,…